Global Learning for Operational Leaders
Classroom
15 sessions
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Online / Live
15 sessions
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Introduction
Course overview
This course is designed to provide an overview of the essential practices for boosting the global competitiveness of tourism destinations. It begins by examining the duties and responsibilities of governing bodies and Destination Management Organizations (DMOs). Secondly, it highlights the significance of attraction factors and performance standards in the process of creating a unique brand identity for the destination. Lastly, it focuses on practical measures to reduce the negative impacts of mass tourism and enhance the overall visitor experience.
What you will achieve
Learning objectives
- Recognize the significance of efficient destination management strategies and the crucial role of cooperation between the private sector and the public sector
- Utilize various techniques to evaluate destination competitiveness and performance comparison
- Establish a favorable destination image through strategic branding and positioning
- Formulate plans for sustainable management of destinations and attractions
- Implement proven methods to increase visitor satisfaction and trust
Who should attend
Target audience
- Managers, supervisors, and destination administrators who are directly or indirectly involved in the tourism management sector.
- Target Competencies
- Understanding functions and key players in the tourism industry
- Defining the extent of destination management
- Evaluating destination competitiveness
- Crafting a unique destination brand
- Creating tourism offerings
- Assuring visitor satisfaction and experience
Methodology
Learning approach
- This dynamic course offers a well-rounded education that blends both theoretical and hands-on learning experiences. It follows an interactive teaching approach, incorporating engaging elements such as lectures, real-life case studies, group discussions, and collaborative exercises.
Complete course outline
Course outline and key learning areas
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Module 1
Destination management: Scope and structure
- Basic elements of tourist destination
- Pillars of destination management
- Role of Destination Management Organizations (DMOs)
- Public-Private Partnerships (PPPs) in the tourism sector
- Benefits of destination management policies
- Attractiveness of tourist destination
Module 2
Destination competitiveness
- Factors contributing to competitiveness
- Destination choice and competitiveness
- Destination competitiveness assessment
- Benchmarking destination competitiveness
- Managing benchmarking outcomes
Module 3
Destination branding
- Branding challenges for tourism destination
- Benefits of an effective branding
- Targeted market identification
- The brand-building process
- Creating a branding identity
Module 4
Destination management strategies
- Product design
- Product marketing and development
- Carrying capacity determination
- Governance and tourism management stakeholders
- Destination and site operation
Module 5
Quality control and visitor management strategies
- Visitor management overview
- Mass tourism challenges
- Key perspective of visitor management
- Visitor management actions
- Visitor information management
FAQ
Frequently asked questions
What does Tourism Destination Management and Branding cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 19 - 23 October 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Managers, supervisors, and destination administrators who are directly or indirectly involved in the tourism management sector., Target Competencies, Understanding functions and key players in the tourism industry
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include London, Frankfurt, Barcelona, Rome, Kuala lumpur.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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