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Course PR-013

Corporate Identity & Brand Management

A strong corporate identity and well-managed brand are among an organization's most valuable strategic assets. The outline covers Foundations of Corporate Identity and Branding, Developing a Strong Corporate Brand, Build...

  • 5 daysClassroom or online
  • 12Upcoming dates
  • 7Cities
  • €2,210Fees from
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Corporate Identity & Brand Management
Next online class Live virtual classroom 18 - 22 January 2027 · €1,815 + VAT Next classroom session Amsterdam 18 - 22 January 2027 · €2,425 + VAT

Your week at a glance

  1. Day 1 Foundations of Corporate Identity and Branding
  2. Day 2 Developing a Strong Corporate Brand
  3. Day 3 Building Internal and External Brand Advocacy
  4. Day 4 Brand Communication and Implementation
  5. Day 5 Brand Protection, Performance, and Continuous Improvement

Choose your format and date

  • 5 days
  • 09:00–14:00
  • Certificate of attendance

Classroom sessions

  1. 18–22 Jan 2027

    Amsterdam

    Next date
    €2,425 + VAT
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  2. 15–19 Feb 2027

    London

    €2,815 + VAT
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  3. 15–19 Mar 2027

    Istanbul

    Lowest fee
    €2,210 + VAT
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  4. 19–23 Apr 2027

    Vienna

    €3,225 + VAT
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  5. 17–21 May 2027

    Barcelona

    €2,315 + VAT
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  6. 21–25 Jun 2027

    Paris

    €2,810 + VAT
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  7. 19–23 Jul 2027

    Frankfurt

    €2,275 + VAT
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  8. 16–20 Aug 2027

    Barcelona

    €2,315 + VAT
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  9. 20–24 Sep 2027

    Amsterdam

    €2,425 + VAT
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  10. 18–22 Oct 2027

    London

    €2,815 + VAT
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  11. 15–19 Nov 2027

    Istanbul

    Lowest fee
    €2,210 + VAT
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  12. 20–24 Dec 2027

    Vienna

    €3,225 + VAT
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Online / Live sessions

  1. 18–22 Jan 2027

    Live virtual classroom

    Next date
    €1,815 + VAT
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  2. 15–19 Feb 2027

    Live virtual classroom

    €1,815 + VAT
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  3. 15–19 Mar 2027

    Live virtual classroom

    €1,815 + VAT
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  4. 19–23 Apr 2027

    Live virtual classroom

    €1,815 + VAT
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  5. 17–21 May 2027

    Live virtual classroom

    €1,815 + VAT
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  6. 21–25 Jun 2027

    Live virtual classroom

    €1,815 + VAT
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  7. 19–23 Jul 2027

    Live virtual classroom

    €1,815 + VAT
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  8. 16–20 Aug 2027

    Live virtual classroom

    €1,815 + VAT
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  9. 20–24 Sep 2027

    Live virtual classroom

    €1,815 + VAT
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  10. 18–22 Oct 2027

    Live virtual classroom

    €1,815 + VAT
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  11. 15–19 Nov 2027

    Live virtual classroom

    €1,815 + VAT
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  12. 20–24 Dec 2027

    Live virtual classroom

    €1,815 + VAT
    Register

Introduction

Course overview

A strong corporate identity and well-managed brand are among an organization's most valuable strategic assets. They shape stakeholder perceptions, strengthen customer loyalty, support business growth, and create sustainable competitive advantage. This course equips participants with practical knowledge and proven frameworks for developing, communicating, managing, and protecting corporate brands while ensuring alignment with organizational strategy, culture, and long-term business objectives.

View full course outline

What you will achieve

Learning objectives

  • Understand the strategic role of corporate identity and branding
  • Develop a comprehensive brand strategy aligned with organizational objectives
  • Build a distinctive and consistent corporate identity
  • Engage employees and stakeholders as brand ambassadors
  • Develop brand communication guidelines and governance frameworks
  • Measure, monitor, and protect brand value over time
  • Create practical action plans for sustainable brand management

Who should attend

Target audience

  • Corporate communication professionals
  • Marketing and brand managers
  • Public relations professionals
  • Business development managers
  • Corporate affairs specialists
  • Senior executives and business leaders
  • Entrepreneurs and business owners
  • Professionals responsible for corporate reputation and stakeholder engagement

Methodology

Learning approach

  • The course combines instructor-led presentations, interactive workshops, branding exercises, case studies, group discussions, brand assessment activities, practical design sessions, and participant presentations to provide hands-on experience in corporate brand development and management.

Complete course outline

Five focused days of learning and application

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Day 1

Foundations of Corporate Identity and Branding

  1. Understanding the strategic importance of branding in modern organizations
  2. Defining corporate identity, corporate image, and brand positioning
  3. Exploring how effective branding supports organizational performance and competitive advantage
  4. Aligning brand strategy with organizational mission, vision, values, and purpose
  5. Coffee break
  6. Aligning brand strategy with organizational mission, vision, values, and purpose (continued)
  7. Identifying the core elements that create strong and memorable brands
  8. Building differentiation, credibility, emotional connection, and customer trust through branding

Day 2

Developing a Strong Corporate Brand

  1. Designing comprehensive branding strategies that support long-term business objectives
  2. Understanding the essential components of corporate brand identity
  3. Developing compelling brand values and unique value propositions
  4. Coffee break
  5. Developing compelling brand values and unique value propositions (continued)
  6. Applying customer insights to strengthen brand positioning
  7. Creating audience personas to support customer-focused branding strategies
  8. Aligning brand evolution with organizational history, current positioning, and future aspirations

Day 3

Building Internal and External Brand Advocacy

  1. Securing executive sponsorship and leadership commitment to brand initiatives
  2. Developing leadership as visible champions of the corporate brand
  3. Empowering employees to become authentic brand ambassadors
  4. Coffee break
  5. Empowering employees to become authentic brand ambassadors (continued)
  6. Leveraging strategic partnerships, influencers, and external advocates to strengthen brand awareness
  7. Building engaged customer communities and digital brand advocates
  8. Measuring and communicating brand value using recognized valuation and performance frameworks

Day 4

Brand Communication and Implementation

  1. Developing comprehensive corporate brand guidelines and governance frameworks
  2. Creating brand manuals that ensure consistency across all communication channels
  3. Delivering effective branding workshops for employees and external partners
  4. Coffee break
  5. Delivering effective branding workshops for employees and external partners (continued)
  6. Planning integrated communication strategies for internal and external stakeholders
  7. Organizing successful brand launch initiatives and communication campaigns
  8. Maintaining brand consistency across multiple locations, platforms, and customer touchpoints

Day 5

Brand Protection, Performance, and Continuous Improvement

  1. Monitoring customer experience and brand perception using qualitative and quantitative methods
  2. Evaluating stakeholder, influencer, and media perceptions of the corporate brand
  3. Measuring brand performance through reputation and brand equity indicators
  4. Identifying when and how to evolve or refresh corporate branding strategies
  5. Coffee break
  6. Identifying when and how to evolve or refresh corporate branding strategies (continued)
  7. Practical workshop: Developing, presenting, and evaluating a complete corporate brand strategy
  8. Personal action planning, course review, lessons learned, and implementation roadmap

Ready to book?

Corporate Identity & Brand Management

Next session: 18 - 22 January 2027, Amsterdam

Register See all dates

Course FAQs

Questions about this course

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What does Corporate Identity & Brand Management (PR-013) cover?

This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 18 - 22 January 2027. See the course schedules section for the available dates and delivery formats.

Who should attend this course?

Corporate communication professionals, Marketing and brand managers, Public relations professionals

Is bilingual course delivery available?

Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Check the course schedules section for currently published classroom and Online / Live sessions.

Where are classroom sessions delivered?

Current classroom venues include Amsterdam, London, Istanbul, Vienna, Barcelona, Paris, Frankfurt.

How long is the training programme?

The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).