Global Learning for Operational Leaders
Course PR-010
Graphic Design & Desktop Publishing
Professional graphic design and desktop publishing are essential for creating strong visual communication across print,... The outline covers Fundamentals of Graphic Design, Digital Imaging and Printing Production, Digit...
Classroom
16 sessions
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Online / Live
16 sessions
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Introduction
Course overview
Why Attend
Professional graphic design and desktop publishing are essential for creating strong visual communication across print, digital, and marketing channels. Effective design combines creativity with technical skills, typography, layout principles, image production, and brand consistency. This course provides participants with practical tools to create professional designs, prepare files for print, develop digital graphics, and support modern communication and marketing needs.
Course Methodology
This course uses an interactive and practical approach through presentations, live demonstrations, software practice, design workshops, case studies, group discussions, and hands-on creative exercises.
Course Objectives
- Understand core principles of graphic design and visual communication
- Apply colour theory, typography, and composition effectively
- Use professional design software for creative projects
- Prepare images and files for print production
- Create digital illustrations and visual assets
- Design professional layouts for desktop publishing
- Apply web and marketing design principles
- Build consistent branding across multiple channels
Target Audience
- Graphic Designers
- Marketing Professionals
- Communication Teams
- Desktop Publishing Staff
- Content Creators
- Small Business Owners
- Anyone seeking practical design skills
Target Competencies
- Graphic Design
- Desktop Publishing
- Typography
- Print Production
- Digital Illustration
- Branding
- Visual Communication
- Creative Software Skills
What you will achieve
Learning objectives
- Understand core principles of graphic design and visual communication
- Apply colour theory, typography, and composition effectively
- Use professional design software for creative projects
- Prepare images and files for print production
- Create digital illustrations and visual assets
- Design professional layouts for desktop publishing
- Apply web and marketing design principles
- Build consistent branding across multiple channels
Who should attend
Target audience
- Graphic Designers
- Marketing Professionals
- Communication Teams
- Desktop Publishing Staff
- Content Creators
- Small Business Owners
- Anyone seeking practical design skills
- Target Competencies
Methodology
Learning approach
- This course uses an interactive and practical approach through presentations, live demonstrations, software practice, design workshops, case studies, group discussions, and hands-on creative exercises.
Course content
Five focused days of learning and application
Day 1
Fundamentals of Graphic Design
- Introduction to graphic design and its purpose
- Colour theory and colour psychology
- Resolution principles and image quality
- Vector and postscript concepts in design workflows
- Essential hardware components for graphic design
- Popular software: Adobe Photoshop, Illustrator, InDesign
- Setting up a professional design workplace
- Ergonomics, colour calibration, and file management
- Exercise: Analyse professional posters for colour, typography, and composition
Day 2
Digital Imaging and Printing Production
- Digital imaging tools and raw materials
- Graphic tablets, scanners, and digital cameras
- Scanning and image capturing principles
- Scanning resolution, file formats, and colour sampling
- Photography basics and royalty-free image usage
- Composition, lighting, licensing, and copyright rules
- Prepress processes and print file preparation
- Printer management and digital printing techniques
- Embedding and linking graphics in print-ready files
- Working with PDFs for print production
Day 3
Digital Illustration
- Comparing vector and bitmap graphics
- Digital illustration tools and techniques
- Bézier curves, selections, masks, rasterising, clipping paths
- Object management and layer organization
- Grouping, locking, aligning, arranging, transforming
- Brushes, filters, gradients, and effects
- Photo manipulation and montage techniques
- Producing realistic illustration effects
- Combining pixels with paths, perspective, and shadows
- Typography and text integration into illustrations
Day 4
Design and Typography for Desktop Publishing
- Design principles and reader perception
- Typographic rules for print publications
- Legibility, spacing, type families, and font pairing
- Popular typefaces and font selection for branding
- Layout components in desktop publishing
- Grids, margins, master pages, paragraphs, and text styles
- Integrating graphics with text and copy-fitting
- Managing multi-page layouts and preparing files for print
- Activity: Redesign a three-page brochure
Day 5
Web and Marketing Design Principles
- Introduction to web design concepts and principles
- Visual hierarchy, responsiveness, and user experience
- Web graphics and internet image formats
- Webpage layout and structural elements
- HTML structure and CSS formatting basics
- Common web design software
- Best practices for navigation and hyperlinks
- Connection between design and marketing
- Visual consistency across channels
- Case study: Review a company website for usability and branding improvements
FAQ
Frequently asked questions
What does Graphic Design & Desktop Publishing (PR-010) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 1 - 5 June 2026, with additional classroom dates and mirrored Online / Live options listed in the course schedules section.
Who should attend this course?
Graphic Designers, Marketing Professionals, Communication Teams
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Yes. The course detail page includes both classroom sessions and Online / Live sessions, with online options aligned to the same course dates for easier planning.
Where are classroom sessions delivered?
Current classroom venues include Istanbul, Kuala lumpur, Amsterdam, London, Barcelona, Paris, Munich.
Still Have Questions?
Contact the academy team for course details, delivery options, and delegate guidance.
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