Global Learning for Operational Leaders
Classroom
17 sessions
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Online / Live
17 sessions
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Introduction
Course overview
Professional graphic design and desktop publishing are essential for creating strong visual communication across print, digital, and marketing channels. Effective design combines creativity with technical skills, typography, layout principles, image production, and brand consistency. This course provides participants with practical tools to create professional designs, prepare files for print, develop digital graphics, and support modern communication and marketing needs.
What you will achieve
Learning objectives
- Understand core principles of graphic design and visual communication
- Apply colour theory, typography, and composition effectively
- Use professional design software for creative projects
- Prepare images and files for print production
- Create digital illustrations and visual assets
- Design professional layouts for desktop publishing
- Apply web and marketing design principles
- Build consistent branding across multiple channels
Who should attend
Target audience
- Graphic Designers
- Marketing Professionals
- Communication Teams
- Desktop Publishing Staff
- Content Creators
- Small Business Owners
- Anyone seeking practical design skills
- Target Competencies
Methodology
Learning approach
- This course uses an interactive and practical approach through presentations, live demonstrations, software practice, design workshops, case studies, group discussions, and hands-on creative exercises.
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Fundamentals of Graphic Design
- Introduction to graphic design and its purpose
- Colour theory and colour psychology
- Resolution principles and image quality
- Vector and postscript concepts in design workflows
- Essential hardware components for graphic design
- Coffee break
- Essential hardware components for graphic design (continued)
- Popular software: Adobe Photoshop, Illustrator, InDesign
- Setting up a professional design workplace
- Ergonomics, colour calibration, and file management
- Exercise: Analyse professional posters for colour, typography, and composition
Day 2
Digital Imaging and Printing Production
- Digital imaging tools and raw materials
- Graphic tablets, scanners, and digital cameras
- Scanning and image capturing principles
- Scanning resolution, file formats, and colour sampling
- Photography basics and royalty-free image usage
- Composition, lighting, licensing, and copyright rules
- Coffee break
- Composition, lighting, licensing, and copyright rules (continued)
- Prepress processes and print file preparation
- Printer management and digital printing techniques
- Embedding and linking graphics in print-ready files
- Working with PDFs for print production
- Case study: Evaluate a faulty print sample
Day 3
Digital Illustration
- Comparing vector and bitmap graphics
- Digital illustration tools and techniques
- Bézier curves, selections, masks, rasterising, clipping paths
- Object management and layer organization
- Grouping, locking, aligning, arranging, transforming
- Brushes, filters, gradients, and effects
- Coffee break
- Brushes, filters, gradients, and effects (continued)
- Photo manipulation and montage techniques
- Producing realistic illustration effects
- Combining pixels with paths, perspective, and shadows
- Typography and text integration into illustrations
- Exercise: Create a mixed-media illustration
Day 4
Design and Typography for Desktop Publishing
- Design principles and reader perception
- Typographic rules for print publications
- Legibility, spacing, type families, and font pairing
- Popular typefaces and font selection for branding
- Coffee break
- Popular typefaces and font selection for branding (continued)
- Layout components in desktop publishing
- Grids, margins, master pages, paragraphs, and text styles
- Integrating graphics with text and copy-fitting
- Managing multi-page layouts and preparing files for print
- Activity: Redesign a three-page brochure
Day 5
Web and Marketing Design Principles
- Introduction to web design concepts and principles
- Visual hierarchy, responsiveness, and user experience
- Web graphics and internet image formats
- Webpage layout and structural elements
- HTML structure and CSS formatting basics
- Common web design software
- Coffee break
- Common web design software (continued)
- Best practices for navigation and hyperlinks
- Connection between design and marketing
- Visual consistency across channels
- Case study: Review a company website for usability and branding improvements
FAQ
Frequently asked questions
What does Graphic Design & Desktop Publishing (PR-010) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Graphic Designers, Marketing Professionals, Communication Teams
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Amsterdam, Istanbul, Paris, Barcelona, Munich, Kuala lumpur, Madrid, Geneva, London.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
Quick request
Send quick request
Send a fast enquiry about this course and the academy team will get back to you.
Get a quotation
Request a formal quotation
Choose an available date and venue, add your participants, and we will email a formal quotation for Graphic Design & Desktop Publishing to your business address.