Global Learning for Operational Leaders
Course PR-011
Executive Strategic Marketing and Communications
Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strength... The outline covers Communication Fundamentals, Strategic Communication Planning, Brand Managemen...
Classroom
16 sessions
Scroll for more
Online / Live
16 sessions
Scroll for more
Introduction
Course overview
Why Attend
Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strengthen brands, and support business growth. Strategic communication ensures that messages are clear, consistent, and connected to organizational objectives. This course provides participants with practical tools to develop communication strategies, manage brand reputation, engage stakeholders, and measure performance effectively.
Course Methodology
This course uses an interactive and practical approach through presentations, executive case studies, group discussions, strategy workshops, communication exercises, analytics reviews, and real workplace examples.
Course Objectives
- Understand executive communication principles and business impact
- Build strategic communication plans aligned with objectives
- Strengthen brand reputation and market positioning
- Improve stakeholder engagement and relationship management
- Apply storytelling for stronger communication influence
- Develop crisis communication readiness
- Use KPIs and analytics to measure results
- Enhance leadership presence in marketing and communications
Target Audience
- Senior Executives
- Marketing Directors
- Communication Managers
- Public Relations Leaders
- Department Heads
- Business Owners
- Anyone responsible for executive communication and brand strategy
Target Competencies
- Strategic Communication
- Executive Leadership
- Brand Management
- Stakeholder Engagement
- Marketing Strategy
- Crisis Communication
- Performance Measurement
- Presentation Skills
What you will achieve
Learning objectives
- Understand executive communication principles and business impact
- Build strategic communication plans aligned with objectives
- Strengthen brand reputation and market positioning
- Improve stakeholder engagement and relationship management
- Apply storytelling for stronger communication influence
- Develop crisis communication readiness
- Use KPIs and analytics to measure results
- Enhance leadership presence in marketing and communications
Who should attend
Target audience
- Senior Executives
- Marketing Directors
- Communication Managers
- Public Relations Leaders
- Department Heads
- Business Owners
- Anyone responsible for executive communication and brand strategy
- Target Competencies
Methodology
Learning approach
- This course uses an interactive and practical approach through presentations, executive case studies, group discussions, strategy workshops, communication exercises, analytics reviews, and real workplace examples.
Course content
Five focused days of learning and application
Day 1
Communication Fundamentals
- Introduction to communication: definition, purpose, and nature
- Communication theories and principles
- Various communication types
- Objectives of a leader’s communication
- Communication channels and their features
- Communication tools and platforms for management
Day 2
Strategic Communication Planning
- Steps for creating a communication strategy aligned with objectives
- Role of communication in supporting business strategy
- Setting measurable communication goals
- Characteristics of effective communication messages
- Role and impact of storytelling in communication
- Methods for executing successful communication initiatives
Day 3
Brand Management
- Definition and importance of brand management
- Building and protecting organizational reputation
- Brand positioning techniques
- Communicating a brand across channels
- Managing brand perception internally and externally
- Brand equity and methods for measuring it
- Developing a crisis communication plan
Day 4
Stakeholder Engagement
- Importance of stakeholder engagement
- Identifying, mapping, and analyzing stakeholders
- Strategies for effective stakeholder engagement
- Building positive relationships with stakeholders
- Representing the organization during events
- Importance of stakeholder feedback
Day 5
Performance Measurement
- Importance of communication performance measurement
- Main KPIs for communication effectiveness
- Techniques for conducting communication audits
- Role of data and analytics in improving strategy
- Reporting and presentation techniques for results
- Communication barriers and overcoming solutions
FAQ
Frequently asked questions
What does Executive Strategic Marketing and Communications (PR-011) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 1 - 5 June 2026, with additional classroom dates and mirrored Online / Live options listed in the course schedules section.
Who should attend this course?
Senior Executives, Marketing Directors, Communication Managers
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Yes. The course detail page includes both classroom sessions and Online / Live sessions, with online options aligned to the same course dates for easier planning.
Where are classroom sessions delivered?
Current classroom venues include London, Istanbul, Kuala lumpur, Amsterdam, Barcelona, Paris.
Still Have Questions?
Contact the academy team for course details, delivery options, and delegate guidance.
Related training courses
Continue building your improvement capability
Quick request
Send quick request
Send a fast enquiry about this course and the academy team will get back to you.