Global Learning for Operational Leaders
Course PR-011
Executive Strategic Marketing and Communications
Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strength... The outline covers Communication Fundamentals, Strategic Communication Planning, Brand Managemen...
- 5 daysClassroom or online
- 17Upcoming dates
- 7Cities
- €1,925Fees from
Classroom
17 sessions
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Online / Live
17 sessions
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Introduction
Course overview
Executive leaders need strong communication and marketing capabilities to build reputation, align stakeholders, strengthen brands, and support business growth. Strategic communication ensures that messages are clear, consistent, and connected to organizational objectives. This course provides participants with practical tools to develop communication strategies, manage brand reputation, engage stakeholders, and measure performance effectively.
What you will achieve
Learning objectives
- Understand executive communication principles and business impact
- Build strategic communication plans aligned with objectives
- Strengthen brand reputation and market positioning
- Improve stakeholder engagement and relationship management
- Apply storytelling for stronger communication influence
- Develop crisis communication readiness
- Use KPIs and analytics to measure results
- Enhance leadership presence in marketing and communications
Who should attend
Target audience
- Senior Executives
- Marketing Directors
- Communication Managers
- Public Relations Leaders
- Department Heads
- Business Owners
- Anyone responsible for executive communication and brand strategy
Methodology
Learning approach
- This course uses an interactive and practical approach through presentations, executive case studies, group discussions, strategy workshops, communication exercises, analytics reviews, and real workplace examples.
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Communication Fundamentals
- Introduction to communication: definition, purpose, and nature
- Communication theories and principles
- Various communication types
- Coffee break
- Various communication types (continued)
- Objectives of a leader’s communication
- Communication channels and their features
- Communication tools and platforms for management
Day 2
Strategic Communication Planning
- Steps for creating a communication strategy aligned with objectives
- Role of communication in supporting business strategy
- Setting measurable communication goals
- Coffee break
- Setting measurable communication goals (continued)
- Characteristics of effective communication messages
- Role and impact of storytelling in communication
- Methods for executing successful communication initiatives
Day 3
Brand Management
- Definition and importance of brand management
- Building and protecting organizational reputation
- Brand positioning techniques
- Coffee break
- Communicating a brand across channels
- Managing brand perception internally and externally
- Brand equity and methods for measuring it
- Developing a crisis communication plan
Day 4
Stakeholder Engagement
- Importance of stakeholder engagement
- Identifying, mapping, and analyzing stakeholders
- Strategies for effective stakeholder engagement
- Building positive relationships with stakeholders
- Coffee break
- Building positive relationships with stakeholders (continued)
- Representing the organization during events
- Importance of stakeholder feedback
Day 5
Performance Measurement
- Importance of communication performance measurement
- Main KPIs for communication effectiveness
- Techniques for conducting communication audits
- Coffee break
- Techniques for conducting communication audits (continued)
- Role of data and analytics in improving strategy
- Reporting and presentation techniques for results
- Communication barriers and overcoming solutions
Course FAQs
Questions about this course
What participants and training managers usually ask before booking Executive Strategic Marketing and Communications. Can't find your answer?
What does Executive Strategic Marketing and Communications (PR-011) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Senior Executives, Marketing Directors, Communication Managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Istanbul, Amsterdam, Paris, Barcelona, Geneva, Kuala lumpur, London.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
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