Global Learning for Operational Leaders
Classroom
19 sessions
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Online / Live
19 sessions
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Introduction
Course overview
Why Attend
Strong public relations and corporate communications are essential for protecting reputation, building trust, engaging stakeholders, and supporting business growth. In today’s fast-moving environment, organizations must communicate clearly with employees, customers, media, regulators, and the public while managing risks and maintaining credibility. This course provides participants with practical tools to design communication strategies, strengthen stakeholder relationships, and deliver measurable PR impact.
Course Methodology
This course uses an interactive and practical approach through presentations, case studies, group discussions, communication planning workshops, role plays, and real organizational examples.
Course Objectives
- Understand modern public relations and corporate communication practices
- Build strong organizational identity and reputation
- Develop clear and consistent communication messages
- Improve stakeholder engagement and audience targeting
- Manage reputational risks and communication crises
- Strengthen media, influencer, and leadership communications
- Create measurable PR and communication plans
- Use digital and AI tools to improve communication outcomes
Target Audience
- Public Relations Professionals
- Corporate Communication Managers
- Marketing Managers
- Government Relations Staff
- Senior Executives
- Media Relations Teams
- Anyone responsible for stakeholder communications
Target Competencies
- Public Relations
- Corporate Communication
- Reputation Management
- Media Relations
- Crisis Communication
- Stakeholder Engagement
- Strategic Planning
- Content Development
What you will achieve
Learning objectives
- Understand modern public relations and corporate communication practices
- Build strong organizational identity and reputation
- Develop clear and consistent communication messages
- Improve stakeholder engagement and audience targeting
- Manage reputational risks and communication crises
- Strengthen media, influencer, and leadership communications
- Create measurable PR and communication plans
- Use digital and AI tools to improve communication outcomes
Who should attend
Target audience
- Public Relations Professionals
- Corporate Communication Managers
- Marketing Managers
- Government Relations Staff
- Senior Executives
- Media Relations Teams
- Anyone responsible for stakeholder communications
- Target Competencies
Methodology
Learning approach
- This course uses an interactive and practical approach through presentations, case studies, group discussions, communication planning workshops, role plays, and real organizational examples.
Course content
Five focused days of learning and application
Day 1
Strategic Communication and Reputation Building
- Opening exercise: communication goals and expectations
- The strategic role of PR in modern organizations
- When and how PR creates business value
- Building corporate identity, image, and trust
- Strengthening external reputation and community standing
- Leadership responsibilities in communication management
- Communication trends shaping the profession
Day 2
Internal Communication and Message Development
- Employee and employer communication expectations
- Audience mapping, segmentation, and prioritisation
- Using AI tools for communication planning and targeting
- Stakeholder communication journeys and touchpoints
- Personalised communication strategies
- Storytelling techniques that build engagement
- Empowering employees as brand ambassadors through social media
- Writing clear, high-impact content
- Building trust with senior leadership audiences
Day 3
Risk, Reputation, and Influence Management
- Preparing for unexpected communication challenges
- Using communication to reduce reputational risk
- Recovering from damaged reputation scenarios
- Identifying influencers and opinion leaders
- Engaging regulators and decision-makers effectively
- Building long-term relationships with key stakeholders
- VIP and government engagement programmes
- Monitoring policy and political developments
Day 4
Media Relations and Corporate Communication Delivery
- Best practices in media relations and journalist engagement
- Events management and modern event technology trends
- Building a practical crisis communication toolkit
- Managing executive and VIP visits professionally
- Protocol and business etiquette in practice
- Financial communications and investor-facing messaging
- Global and multicultural communication challenges
Day 5
PR Planning, Measurement, and Performance
- End-to-end stages of PR campaign planning
- Using AI to improve planning efficiency
- Research methods for communication planning
- Setting measurable communication objectives
- Developing key messages and communication toolkits
- Building activity calendars and execution schedules
- Measuring outputs, outcomes, and communication value
- Final workshop: Build a PR communication plan
FAQ
Frequently asked questions
What does Public Relations & Corporate Communications (PR-012) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 5 - 9 October 2026, with additional classroom dates and mirrored Online / Live options listed in the course schedules section.
Who should attend this course?
Public Relations Professionals, Corporate Communication Managers, Marketing Managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Yes. The course detail page includes both classroom sessions and Online / Live sessions, with online options aligned to the same course dates for easier planning.
Where are classroom sessions delivered?
Current classroom venues include Geneva, Istanbul, Kuala lumpur, Amsterdam, London, Barcelona, Paris, Munich.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 accredited training hours.
Quick request
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Request a formal quotation
Choose an available date and venue, add your participants, and we will email a formal quotation for Public Relations & Corporate Communications to your business address.