Public Relations & Corporate Communications

Classroom

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Online / Live

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Introduction

Course overview

Why Attend
Strong public relations and corporate communications are essential for protecting reputation, building trust, engaging stakeholders, and supporting business growth. In today’s fast-moving environment, organizations must communicate clearly with employees, customers, media, regulators, and the public while managing risks and maintaining credibility. This course provides participants with practical tools to design communication strategies, strengthen stakeholder relationships, and deliver measurable PR impact.

Course Methodology
This course uses an interactive and practical approach through presentations, case studies, group discussions, communication planning workshops, role plays, and real organizational examples.

Course Objectives

Understand modern public relations and corporate communication practices
Build strong organizational identity and reputation
Develop clear and consistent communication messages
Improve stakeholder engagement and audience targeting
Manage reputational risks and communication crises
Strengthen media, influencer, and leadership communications
Create measurable PR and communication plans
Use digital and AI tools to improve communication outcomes

Target Audience

Public Relations Professionals
Corporate Communication Managers
Marketing Managers
Government Relations Staff
Senior Executives
Media Relations Teams
Anyone responsible for stakeholder communications

Target Competencies

Public Relations
Corporate Communication
Reputation Management
Media Relations
Crisis Communication
Stakeholder Engagement
Strategic Planning
Content Development

What you will achieve

Learning objectives

Understand modern public relations and corporate communication practices
Build strong organizational identity and reputation
Develop clear and consistent communication messages
Improve stakeholder engagement and audience targeting
Manage reputational risks and communication crises
Strengthen media, influencer, and leadership communications
Create measurable PR and communication plans
Use digital and AI tools to improve communication outcomes

Who should attend

Target audience

Public Relations Professionals
Corporate Communication Managers
Marketing Managers
Government Relations Staff
Senior Executives
Media Relations Teams
Anyone responsible for stakeholder communications
Target Competencies

Methodology

Learning approach

This course uses an interactive and practical approach through presentations, case studies, group discussions, communication planning workshops, role plays, and real organizational examples.

Course content

Five focused days of learning and application

Day 1

Strategic Communication and Reputation Building

Opening exercise: communication goals and expectations
The strategic role of PR in modern organizations
When and how PR creates business value
Building corporate identity, image, and trust
Strengthening external reputation and community standing
Leadership responsibilities in communication management
Communication trends shaping the profession

Day 2

Internal Communication and Message Development

Employee and employer communication expectations
Audience mapping, segmentation, and prioritisation
Using AI tools for communication planning and targeting
Stakeholder communication journeys and touchpoints
Personalised communication strategies
Storytelling techniques that build engagement
Empowering employees as brand ambassadors through social media
Writing clear, high-impact content
Building trust with senior leadership audiences

Day 3

Risk, Reputation, and Influence Management

Preparing for unexpected communication challenges
Using communication to reduce reputational risk
Recovering from damaged reputation scenarios
Identifying influencers and opinion leaders
Engaging regulators and decision-makers effectively
Building long-term relationships with key stakeholders
VIP and government engagement programmes
Monitoring policy and political developments

Day 4

Media Relations and Corporate Communication Delivery

Best practices in media relations and journalist engagement
Events management and modern event technology trends
Building a practical crisis communication toolkit
Managing executive and VIP visits professionally
Protocol and business etiquette in practice
Financial communications and investor-facing messaging
Global and multicultural communication challenges

Day 5

PR Planning, Measurement, and Performance

End-to-end stages of PR campaign planning
Using AI to improve planning efficiency
Research methods for communication planning
Setting measurable communication objectives
Developing key messages and communication toolkits
Building activity calendars and execution schedules
Measuring outputs, outcomes, and communication value
Final workshop: Build a PR communication plan

FAQ

Frequently asked questions

What does Public Relations & Corporate Communications (PR-012) cover?

This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on Schedule on request, with additional classroom dates and mirrored Online / Live options listed in the course schedules section.

Who should attend this course?

Public Relations Professionals, Corporate Communication Managers, Marketing Managers

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Yes. The course detail page includes both classroom sessions and Online / Live sessions, with online options aligned to the same course dates for easier planning.

Where are classroom sessions delivered?

Classroom venues are confirmed in the schedule panel for each published session.

Still Have Questions?

Contact the academy team for course details, delivery options, and delegate guidance.

Contact Us

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