Global Learning for Operational Leaders
Classroom
12 sessions
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Online / Live
12 sessions
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Introduction
Course overview
Effective public relations is essential for building organizational reputation, strengthening stakeholder trust, managing communication during change, and delivering successful campaigns that support strategic objectives. This course provides participants with practical knowledge and proven techniques for planning, implementing, evaluating, and managing public relations campaigns across traditional, digital, and emerging communication channels.
What you will achieve
Learning objectives
- Understand the strategic role of public relations in organizational success
- Develop integrated public relations campaigns aligned with business objectives
- Build and protect organizational reputation through effective communication
- Analyze stakeholders and develop targeted communication strategies
- Manage media relations and crisis communication effectively
- Measure campaign effectiveness and demonstrate communication value
- Present and implement successful public relations strategies
Who should attend
Target audience
- Public relations professionals
- Corporate communications specialists
- Marketing and brand managers
- Corporate affairs professionals
- Government relations professionals
- Media relations officers
- Communication managers
- Professionals responsible for stakeholder engagement
Methodology
Learning approach
- The course combines instructor-led presentations, practical workshops, campaign planning exercises, case studies, group discussions, media simulations, stakeholder mapping activities, and real-world public relations scenarios.
Course content
Five focused days of learning and application
Day 1
Strategic Public Relations and Reputation Management
- Understanding the strategic role of public relations in organizational success
- Evaluating the relationship between corporate reputation and organizational performance
- Exploring corporate affairs and public affairs communication strategies
- Understanding the opportunities and challenges associated with public relations campaigns
- Coffee break
- Understanding the opportunities and challenges associated with public relations campaigns (continued)
- Using strategic communication to support organizational change initiatives
- Developing communication programs aligned with business objectives and measurable outcomes
Day 2
Stakeholder Engagement and Communication Strategy
- Understanding the relationship between corporate identity, brand, image, and reputation
- Assessing organizational reputation using structured evaluation techniques
- Mapping stakeholders and identifying their communication needs and expectations
- Applying storytelling techniques to strengthen organizational messaging
- Coffee break
- Developing message frameworks for consistent communication across audiences
- Selecting and monitoring communication channels to maximize campaign effectiveness
- Building crisis communication readiness through practical planning tools
Day 3
Campaign Planning and Project Management
- Designing integrated public relations campaigns that support strategic business goals
- Applying structured problem-solving approaches to campaign development
- Developing campaign schedules, budgets, and resource plans
- Coffee break
- Developing campaign schedules, budgets, and resource plans (continued)
- Identifying communication risks and developing mitigation strategies
- Defining stakeholder roles and responsibilities throughout campaign implementation
- Coordinating communication activities across multiple stakeholder groups and communication platforms
Day 4
Media Relations, Digital Communication, and Campaign Delivery
- Translating communication strategies into effective tactical action plans
- Conducting environmental scanning to identify opportunities, risks, and emerging issues
- Developing proactive media relations strategies and engagement plans
- Coffee break
- Developing proactive media relations strategies and engagement plans (continued)
- Managing media communications during crisis situations
- Evaluating communication channels for maximum reach and effectiveness
- Leveraging influencers, digital media, and strategic partnerships to amplify campaign impact
Day 5
Campaign Evaluation and Organizational Impact
- Building organizational support and securing leadership commitment for communication initiatives
- Applying research methods to evaluate campaign effectiveness and stakeholder engagement
- Presenting campaign outcomes and strategic recommendations to senior management
- Coffee break
- Presenting campaign outcomes and strategic recommendations to senior management (continued)
- Integrating communication campaigns into broader organizational reporting and performance measurement
- Demonstrating communication value through measurable business outcomes
- Final workshop: Designing, presenting, and evaluating a complete public relations campaign with personal action planning and course review
FAQ
Frequently asked questions
What does Public Relations and Successful Campaigns (PR-014) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 11 - 15 January 2027. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Public relations professionals, Corporate communications specialists, Marketing and brand managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Amsterdam, London, Istanbul, Cape Town, Barcelona, Paris, Frankfurt, Vienna.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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