Global Learning for Operational Leaders
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
Online readers scan rather than read, and content must work for search engines, social platforms and mobile screens. Writing for the web requires different techniques from print.
This Aractech course covers how people read online, web content structure, headlines, SEO writing basics, writing for social media platforms, tone and brand voice, accessibility, content calendars and measuring performance. Participants write web and social content.
What you will achieve
Learning objectives
- Understand online reading behaviour
- Structure web content for scanning
- Write effective headlines and introductions
- Apply SEO writing basics
- Write for different social media platforms
- Measure and improve content performance
Who should attend
Target audience
- Content writers
- Marketing and communication staff
- Social media managers
- Web editors
- Public relations professionals
- Small business owners
Methodology
Learning approach
- Writing workshops
- Content critique
- Platform exercises
- Analytics review
- Feedback
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Writing Online
- Online reading behaviour
- Mobile first
- Web content types
- Coffee break
- Web content types (continued)
- Brand voice
- Exercise: Content audit
Day 2
Web Content
- Structure
- Headlines
- Plain language
- Coffee break
- Plain language (continued)
- Accessibility
- Workshop: Rewriting a web page
Day 3
SEO Writing
- Keywords and intent
- Meta descriptions
- Links
- Coffee break
- Links (continued)
- AI search visibility
- Exercise: SEO content
Day 4
Social Media Writing
- Platform differences
- Short-form writing
- Visual content
- Coffee break
- Visual content (continued)
- Engagement
- Lab: Social posts
Day 5
Planning and Measurement
- Content calendars
- Workflow
- Analytics
- Coffee break
- Analytics (continued)
- Improvement
- Capstone: Content plan
FAQ
Frequently asked questions
What does Writing for Social Media and the Web (CWS-015) cover?
This course covers Communication and Writing Skills through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Content writers, Marketing and communication staff, Social media managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include London, Munich, Barcelona, Frankfurt, Rome, Kuala lumpur.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
Send quick request
Send a fast enquiry about this course and the academy team will get back to you.
Get a quotation
Request a formal quotation
Choose an available date and venue, add your participants, and we will email a formal quotation for Writing for Social Media and the Web to your business address.