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Course CWS-039

Writing Effective Business Cases

Investment proposals, new projects, system purchases and service changes usually require a business case before they can... The outline covers Business Cases and Decision Making, Strategic Case and Options, Costs, Benefi...

  • 5 daysClassroom or online
  • 49Upcoming dates
  • 12Cities
  • €1,825Fees from

Choose your format and date

  • 5 days
  • 09:00–14:00
  • Certificate of attendance

Classroom sessions

  1. 7–11 Dec 2026

    Barcelona

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  2. 14–18 Dec 2026

    Frankfurt

    €2,175 + VAT
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  3. 21–25 Dec 2026

    London

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  4. 4–8 Jan 2027

    London

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  5. 11–15 Jan 2027

    Barcelona

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  6. 18–22 Jan 2027

    Frankfurt

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  7. 25–29 Jan 2027

    Rome

    €2,830 + VAT
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  8. 1–5 Feb 2027

    Vienna

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  9. 8–12 Feb 2027

    London

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  10. 15–19 Feb 2027

    Barcelona

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  11. 22–26 Feb 2027

    Frankfurt

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  12. 1–5 Mar 2027

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  13. 8–12 Mar 2027

    Amsterdam

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  14. 15–19 Mar 2027

    London

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  15. 22–26 Mar 2027

    Barcelona

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  16. 5–9 Apr 2027

    Barcelona

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  17. 12–16 Apr 2027

    Frankfurt

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  18. 19–23 Apr 2027

    Cape Town

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  19. 26–30 Apr 2027

    London

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  20. 3–7 May 2027

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  21. 10–14 May 2027

    Barcelona

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  22. 17–21 May 2027

    Frankfurt

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  23. 24–28 May 2027

    Dubai

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  24. 7–11 Jun 2027

    Barcelona

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  25. 14–18 Jun 2027

    Frankfurt

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  26. 21–25 Jun 2027

    London

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  27. 5–9 Jul 2027

    Frankfurt

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  28. 12–16 Jul 2027

    Istanbul

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  29. 19–23 Jul 2027

    London

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  30. 26–30 Jul 2027

    Barcelona

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  31. 2–6 Aug 2027

    Barcelona

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  32. 9–13 Aug 2027

    Frankfurt

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  33. 16–20 Aug 2027

    Kuala Lumpur

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  34. 23–27 Aug 2027

    London

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  35. 6–10 Sep 2027

    Barcelona

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  36. 13–17 Sep 2027

    Frankfurt

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  37. 20–24 Sep 2027

    London

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  38. 4–8 Oct 2027

    Munich

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  39. 11–15 Oct 2027

    London

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  40. 18–22 Oct 2027

    Barcelona

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  41. 25–29 Oct 2027

    Frankfurt

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  42. 1–5 Nov 2027

    Frankfurt

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  43. 8–12 Nov 2027

    Paris

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  44. 15–19 Nov 2027

    London

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  45. 22–26 Nov 2027

    Barcelona

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  46. 6–10 Dec 2027

    Barcelona

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  47. 13–17 Dec 2027

    Frankfurt

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  48. 20–24 Dec 2027

    Rome

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  49. 27–31 Dec 2027

    London

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Online / Live sessions

  1. 7–11 Dec 2026

    Live virtual classroom

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  2. 14–18 Dec 2026

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  3. 21–25 Dec 2026

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  4. 4–8 Jan 2027

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  5. 11–15 Jan 2027

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  6. 18–22 Jan 2027

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  7. 25–29 Jan 2027

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  8. 1–5 Feb 2027

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  9. 8–12 Feb 2027

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  10. 15–19 Feb 2027

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  11. 22–26 Feb 2027

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  12. 1–5 Mar 2027

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  13. 8–12 Mar 2027

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  14. 15–19 Mar 2027

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  15. 22–26 Mar 2027

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  16. 5–9 Apr 2027

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  17. 12–16 Apr 2027

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  18. 19–23 Apr 2027

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  19. 26–30 Apr 2027

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  20. 3–7 May 2027

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  21. 10–14 May 2027

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  22. 17–21 May 2027

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  23. 24–28 May 2027

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  24. 7–11 Jun 2027

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  25. 14–18 Jun 2027

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  26. 21–25 Jun 2027

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  27. 5–9 Jul 2027

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  28. 12–16 Jul 2027

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  29. 19–23 Jul 2027

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  30. 26–30 Jul 2027

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  31. 2–6 Aug 2027

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  32. 9–13 Aug 2027

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  33. 16–20 Aug 2027

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  34. 23–27 Aug 2027

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  35. 6–10 Sep 2027

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  36. 13–17 Sep 2027

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  37. 20–24 Sep 2027

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  38. 4–8 Oct 2027

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  39. 11–15 Oct 2027

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  40. 18–22 Oct 2027

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  41. 25–29 Oct 2027

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  42. 1–5 Nov 2027

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  43. 8–12 Nov 2027

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  44. 15–19 Nov 2027

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  45. 22–26 Nov 2027

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  46. 6–10 Dec 2027

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  47. 13–17 Dec 2027

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  48. 20–24 Dec 2027

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  49. 27–31 Dec 2027

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Introduction

Course overview

Investment proposals, new projects, system purchases and service changes usually require a business case before they can proceed. A strong business case sets out the problem, options, costs, benefits and risks clearly enough for decision makers to approve with confidence. A weak one stalls good ideas or allows poor ones to proceed.

This Writing Effective Business Cases training course gives participants a structured method for building and writing persuasive, evidence-based business cases. Participants learn how to define the case for change, develop and appraise options, estimate costs and benefits, assess risks, plan delivery and present the case convincingly in writing and in person.

The course draws on widely used business case frameworks and gives participants templates and checklists they can adapt to their own organisation's requirements.

View full course outline

What you will achieve

Learning objectives

  • Explain the purpose of business cases in investment decisions
  • Define the problem, objectives and case for change clearly
  • Develop and appraise a realistic range of options
  • Estimate costs, benefits and financial measures credibly
  • Assess risks, assumptions and sensitivities
  • Plan implementation, governance and benefits realisation
  • Write business cases that are clear, concise and persuasive
  • Present and defend a business case to decision makers

Who should attend

Target audience

  • Managers proposing projects and investments
  • Project and programme managers
  • Business analysts
  • Finance business partners
  • Public sector officers preparing funding cases
  • Strategy and planning professionals

Methodology

Learning approach

  • The course is practical and project-based. Participants work on a business case from their own organisation or a realistic case study, developing each section in turn with guidance, examples and templates. Peer challenge sessions test the strength of their arguments, and participants present their case at the end of the course.

Complete course outline

Five focused days of learning and application

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Day 1

Business Cases and Decision Making

  1. Why organisations require business cases
  2. Stages of business case development from outline to full
  3. Common business case frameworks in overview
  4. What decision makers look for in a business case
  5. Coffee break
  6. What decision makers look for in a business case (continued)
  7. Reasons business cases fail to gain approval
  8. Understanding your organisation's approval process
  9. Exercise: assessing a sample business case

Day 2

Strategic Case and Options

  1. Defining the problem and the need for change
  2. Setting SMART objectives and success measures
  3. Aligning the proposal with organisational strategy
  4. Generating a long list of options
  5. Coffee break
  6. Generating a long list of options (continued)
  7. Shortlisting options using clear criteria
  8. Including a credible do-minimum option
  9. Workshop: building the strategic case and options

Day 3

Costs, Benefits and Financial Appraisal

  1. Estimating capital and operating costs
  2. Identifying financial and non-financial benefits
  3. Quantifying and valuing benefits credibly
  4. Payback, net present value and return on investment
  5. Coffee break
  6. Payback, net present value and return on investment (continued)
  7. Affordability and funding sources
  8. Presenting financial information for non-specialists
  9. Exercise: preparing a simple cost-benefit analysis

Day 4

Risks, Delivery and Benefits Realisation

  1. Identifying risks, assumptions and dependencies
  2. Sensitivity analysis and scenario testing
  3. Procurement and commercial considerations
  4. Implementation plan, timeline and resources
  5. Coffee break
  6. Implementation plan, timeline and resources (continued)
  7. Governance and decision points for delivery
  8. Benefits realisation and tracking after approval
  9. Workshop: drafting risk and delivery sections

Day 5

Writing and Presenting the Case

  1. Writing a compelling executive summary
  2. Structuring the full document for easy review
  3. Using clear language, tables and visuals
  4. Anticipating and answering challenging questions
  5. Coffee break
  6. Anticipating and answering challenging questions (continued)
  7. Presenting the case to an approval panel
  8. Final presentation with peer and trainer feedback
  9. Personal action plan for business case writing

Ready to book?

Writing Effective Business Cases

Next session: 7 - 11 December 2026, Barcelona

Course FAQs

Questions about this course

What participants and training managers usually ask before booking Writing Effective Business Cases. Can't find your answer?

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What does Writing Effective Business Cases (CWS-039) cover?

This course covers Communication and Writing Skills through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 21 - 25 December 2026. See the course schedules section for the available dates and delivery formats.

Who should attend this course?

Managers proposing projects and investments, Project and programme managers, Business analysts

Is bilingual course delivery available?

Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Check the course schedules section for currently published classroom and Online / Live sessions.

Where are classroom sessions delivered?

Current classroom venues include London, Barcelona, Frankfurt, Rome, Vienna, Amsterdam, Cape Town, Dubai, Istanbul, Kuala lumpur, Munich, Paris.

How long is the training programme?

The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).