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Course CWS-038

Communication Skills for Customer-Facing Teams

Customers judge an organisation by every interaction they have with its people, whether in person, on the telephone, by... The outline covers Communication and the Customer Experience, Building Rapport and Understanding...

  • 5 daysClassroom or online
  • 49Upcoming dates
  • 12Cities
  • €1,825Fees from

Choose your format and date

  • 5 days
  • 09:00–14:00
  • Certificate of attendance

Classroom sessions

  1. 7–11 Dec 2026

    Frankfurt

    Next date
    €2,175 + VAT
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  2. 14–18 Dec 2026

    London

    €2,915 + VAT
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  3. 21–25 Dec 2026

    Barcelona

    €2,275 + VAT
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  4. 4–8 Jan 2027

    Barcelona

    €2,275 + VAT
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  5. 11–15 Jan 2027

    Frankfurt

    €2,175 + VAT
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  6. 18–22 Jan 2027

    Paris

    €2,810 + VAT
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  7. 25–29 Jan 2027

    London

    €2,915 + VAT
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  8. 1–5 Feb 2027

    London

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  9. 8–12 Feb 2027

    Barcelona

    €2,275 + VAT
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  10. 15–19 Feb 2027

    Frankfurt

    €2,175 + VAT
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  11. 22–26 Feb 2027

    Rome

    €2,830 + VAT
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  12. 1–5 Mar 2027

    Vienna

    €3,425 + VAT
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  13. 8–12 Mar 2027

    London

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  14. 15–19 Mar 2027

    Barcelona

    €2,275 + VAT
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  15. 22–26 Mar 2027

    Frankfurt

    €2,175 + VAT
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  16. 5–9 Apr 2027

    Frankfurt

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  17. 12–16 Apr 2027

    Amsterdam

    €3,215 + VAT
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  18. 19–23 Apr 2027

    London

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  19. 26–30 Apr 2027

    Barcelona

    €2,275 + VAT
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  20. 3–7 May 2027

    Barcelona

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  21. 10–14 May 2027

    Frankfurt

    €2,175 + VAT
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  22. 17–21 May 2027

    Cape Town

    Lowest fee
    €1,825 + VAT
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  23. 24–28 May 2027

    London

    €2,915 + VAT
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  24. 7–11 Jun 2027

    Frankfurt

    €2,175 + VAT
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  25. 14–18 Jun 2027

    London

    €2,915 + VAT
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  26. 21–25 Jun 2027

    Barcelona

    €2,275 + VAT
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  27. 5–9 Jul 2027

    Geneva

    €3,315 + VAT
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  28. 12–16 Jul 2027

    London

    €2,915 + VAT
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  29. 19–23 Jul 2027

    Barcelona

    €2,275 + VAT
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  30. 26–30 Jul 2027

    Frankfurt

    €2,175 + VAT
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  31. 2–6 Aug 2027

    Frankfurt

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  32. 9–13 Aug 2027

    Istanbul

    €2,825 + VAT
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  33. 16–20 Aug 2027

    London

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  34. 23–27 Aug 2027

    Barcelona

    €2,275 + VAT
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  35. 6–10 Sep 2027

    Frankfurt

    €2,175 + VAT
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  36. 13–17 Sep 2027

    London

    €2,915 + VAT
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  37. 20–24 Sep 2027

    Barcelona

    €2,275 + VAT
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  38. 4–8 Oct 2027

    London

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  39. 11–15 Oct 2027

    Barcelona

    €2,275 + VAT
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  40. 18–22 Oct 2027

    Frankfurt

    €2,175 + VAT
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  41. 25–29 Oct 2027

    Madrid

    €3,400 + VAT
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  42. 1–5 Nov 2027

    Munich

    €2,425 + VAT
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  43. 8–12 Nov 2027

    London

    €2,915 + VAT
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  44. 15–19 Nov 2027

    Barcelona

    €2,275 + VAT
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  45. 22–26 Nov 2027

    Frankfurt

    €2,175 + VAT
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  46. 6–10 Dec 2027

    Frankfurt

    €2,175 + VAT
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  47. 13–17 Dec 2027

    Paris

    €2,810 + VAT
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  48. 20–24 Dec 2027

    London

    €2,915 + VAT
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  49. 27–31 Dec 2027

    Barcelona

    €2,275 + VAT
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Online / Live sessions

  1. 7–11 Dec 2026

    Live virtual classroom

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    €1,625 + VAT
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  2. 14–18 Dec 2026

    Live virtual classroom

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  3. 21–25 Dec 2026

    Live virtual classroom

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  4. 4–8 Jan 2027

    Live virtual classroom

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  5. 11–15 Jan 2027

    Live virtual classroom

    €1,625 + VAT
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  6. 18–22 Jan 2027

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  7. 25–29 Jan 2027

    Live virtual classroom

    €1,625 + VAT
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  8. 1–5 Feb 2027

    Live virtual classroom

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  9. 8–12 Feb 2027

    Live virtual classroom

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  10. 15–19 Feb 2027

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  11. 22–26 Feb 2027

    Live virtual classroom

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  12. 1–5 Mar 2027

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  13. 8–12 Mar 2027

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  14. 15–19 Mar 2027

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  15. 22–26 Mar 2027

    Live virtual classroom

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  16. 5–9 Apr 2027

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  17. 12–16 Apr 2027

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  18. 19–23 Apr 2027

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  19. 26–30 Apr 2027

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  20. 3–7 May 2027

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  21. 10–14 May 2027

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  22. 17–21 May 2027

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  23. 24–28 May 2027

    Live virtual classroom

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  24. 7–11 Jun 2027

    Live virtual classroom

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  25. 14–18 Jun 2027

    Live virtual classroom

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  26. 21–25 Jun 2027

    Live virtual classroom

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  27. 5–9 Jul 2027

    Live virtual classroom

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  28. 12–16 Jul 2027

    Live virtual classroom

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  29. 19–23 Jul 2027

    Live virtual classroom

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  30. 26–30 Jul 2027

    Live virtual classroom

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  31. 2–6 Aug 2027

    Live virtual classroom

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  32. 9–13 Aug 2027

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  33. 16–20 Aug 2027

    Live virtual classroom

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  34. 23–27 Aug 2027

    Live virtual classroom

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  35. 6–10 Sep 2027

    Live virtual classroom

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  36. 13–17 Sep 2027

    Live virtual classroom

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  37. 20–24 Sep 2027

    Live virtual classroom

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  38. 4–8 Oct 2027

    Live virtual classroom

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  39. 11–15 Oct 2027

    Live virtual classroom

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  40. 18–22 Oct 2027

    Live virtual classroom

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  41. 25–29 Oct 2027

    Live virtual classroom

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  42. 1–5 Nov 2027

    Live virtual classroom

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  43. 8–12 Nov 2027

    Live virtual classroom

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  44. 15–19 Nov 2027

    Live virtual classroom

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  45. 22–26 Nov 2027

    Live virtual classroom

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  46. 6–10 Dec 2027

    Live virtual classroom

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  47. 13–17 Dec 2027

    Live virtual classroom

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  48. 20–24 Dec 2027

    Live virtual classroom

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  49. 27–31 Dec 2027

    Live virtual classroom

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Introduction

Course overview

Customers judge an organisation by every interaction they have with its people, whether in person, on the telephone, by chat or by email. Customer-facing staff need to listen, explain, reassure, resolve problems and sometimes say no, often under time pressure and with customers who are frustrated or upset.

This Communication Skills for Customer-Facing Teams training course develops the practical communication skills that create positive customer experiences. Participants learn how to build rapport quickly, use positive language, listen and question to understand needs, explain information clearly, manage expectations, handle complaints and difficult customers, and communicate consistently across channels.

The course is highly interactive, using role plays and real customer scenarios so that participants can practise and refine their approach.

View full course outline

What you will achieve

Learning objectives

  • Explain how communication shapes customer experience and loyalty
  • Build rapport quickly in face-to-face and remote interactions
  • Use positive and professional language consistently
  • Listen and question to identify customer needs accurately
  • Explain information, policies and processes clearly
  • Manage expectations and deliver unwelcome news tactfully
  • Handle complaints and difficult customers calmly
  • Communicate effectively by telephone, chat and email

Who should attend

Target audience

  • Customer service representatives
  • Front desk and reception staff
  • Contact centre agents and team leaders
  • Retail and hospitality staff
  • Technical support and helpdesk staff
  • Public service front-line officers

Methodology

Learning approach

  • The course relies heavily on role plays and practice scenarios based on real customer interactions. Participants practise in pairs and small groups, receive feedback on their language, tone and approach, and build personal toolkits of useful phrases and techniques.

Complete course outline

Five focused days of learning and application

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Day 1

Communication and the Customer Experience

  1. How customers form impressions of an organisation
  2. Moments that matter in the customer journey
  3. The impact of tone, words and body language
  4. Understanding different customer expectations
  5. Coffee break
  6. Understanding different customer expectations (continued)
  7. Representing the brand in every interaction
  8. Self-assessment of customer communication skills
  9. Exercise: analysing good and poor customer interactions

Day 2

Building Rapport and Understanding Needs

  1. Making a strong and welcoming first impression
  2. Building rapport quickly with different personalities
  3. Active listening techniques for customer conversations
  4. Coffee break
  5. Questioning to clarify needs and expectations
  6. Showing empathy without making promises
  7. Adapting communication to customer styles
  8. Role play: identifying customer needs

Day 3

Explaining Clearly and Managing Expectations

  1. Using positive language instead of negative phrases
  2. Explaining policies and processes in plain terms
  3. Setting realistic expectations about timing and outcomes
  4. Saying no while offering alternatives
  5. Coffee break
  6. Saying no while offering alternatives (continued)
  7. Confirming understanding and next steps
  8. Avoiding jargon and internal terminology
  9. Practice: explaining a complex process simply

Day 4

Handling Complaints and Difficult Customers

  1. Why customers complain and what they want
  2. Staying calm and professional under pressure
  3. A structured approach to resolving complaints
  4. De-escalating angry or aggressive customers
  5. Coffee break
  6. De-escalating angry or aggressive customers (continued)
  7. Setting boundaries with abusive behaviour
  8. Recovering service and rebuilding goodwill
  9. Role play: handling a difficult complaint

Day 5

Multi-Channel Communication and Resilience

  1. Telephone skills: voice, pace and call structure
  2. Writing clear and friendly emails and chat replies
  3. Consistency of service across channels
  4. Working as a team to support customers
  5. Coffee break
  6. Working as a team to support customers (continued)
  7. Personal resilience and managing stress
  8. Final practice scenarios with feedback
  9. Personal action plan for customer communication

Ready to book?

Communication Skills for Customer-Facing Teams

Next session: 7 - 11 December 2026, Frankfurt

Course FAQs

Questions about this course

What participants and training managers usually ask before booking Communication Skills for Customer-Facing Teams. Can't find your answer?

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What does Communication Skills for Customer-Facing Teams (CWS-038) cover?

This course covers Communication and Writing Skills through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 14 - 18 December 2026. See the course schedules section for the available dates and delivery formats.

Who should attend this course?

Customer service representatives, Front desk and reception staff, Contact centre agents and team leaders

Is bilingual course delivery available?

Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Check the course schedules section for currently published classroom and Online / Live sessions.

Where are classroom sessions delivered?

Current classroom venues include London, Barcelona, Frankfurt, Paris, Rome, Vienna, Amsterdam, Cape Town, Geneva, Istanbul, Madrid, Munich.

How long is the training programme?

The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).