Global Learning for Operational Leaders
Introduction
Course overview
Case studies and success stories are among the most persuasive forms of business content. They show prospective customers, funders and partners what an organisation has actually achieved, using real situations, real people and measurable results. Yet many case studies read like brochures, lack evidence or bury the story beneath technical detail.
This Writing Case Studies and Success Stories training course teaches participants how to select, research and write compelling case studies for marketing, sales, fundraising and internal learning. Participants learn how to choose the right stories, interview clients and colleagues, structure narratives around challenge, solution and results, present evidence and quotes, and adapt case studies for different formats and channels.
Participants draft a complete case study during the course and leave with a repeatable process for producing more.