Global Learning for Operational Leaders
Introduction
Course overview
A well-crafted speech can inspire employees, reassure customers, persuade investors and define how a leader is remembered. Writing for the ear is very different from writing for the page: listeners cannot reread a sentence, so structure, rhythm, repetition and imagery carry the message. Many professionals are asked to write speeches for their leaders without ever being taught how.
This Speechwriting for Leaders training course teaches the craft of writing speeches, keynotes, remarks and talking points that sound natural and achieve their purpose. Participants learn how to research the audience and occasion, capture the leader's voice, build a memorable structure, use stories and rhetorical devices, write for spoken delivery and prepare leaders to deliver with confidence.
Participants write and test their own speeches during the course, hearing them spoken aloud and refining them through feedback.