Global Learning for Operational Leaders
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
Winning contracts and funding depends on persuasive, compliant proposals. Many good organisations lose bids because their proposals are unclear, generic or non-compliant.
This Aractech course covers bid/no-bid decisions, analysing requirements, win themes, proposal structure, writing persuasive responses, pricing narratives, compliance matrices, graphics, reviews and lessons learned. Participants write sections of a real proposal.
What you will achieve
Learning objectives
- Make informed bid/no-bid decisions
- Analyse requirements and evaluation criteria
- Develop win themes and value propositions
- Write persuasive, compliant responses
- Use compliance matrices and reviews
- Learn from wins and losses
Who should attend
Target audience
- Bid and proposal managers
- Business development professionals
- Sales managers
- Consultants
- Technical writers
- Grant writers
Methodology
Learning approach
- Proposal writing workshops
- Case studies
- Review simulations
- Templates
- Feedback
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Bid Strategy
- Bid process
- Bid/no-bid
- Customer insight
- Coffee break
- Customer insight (continued)
- Competitor analysis
- Exercise: Bid decision
Day 2
Requirements and Themes
- Analysing tenders
- Evaluation criteria
- Win themes
- Coffee break
- Win themes (continued)
- Value propositions
- Workshop: Win themes
Day 3
Writing Responses
- Response structure
- Persuasive writing
- Evidence and case studies
- Coffee break
- Evidence and case studies (continued)
- Graphics
- Exercise: Writing a response
Day 4
Compliance and Pricing
- Compliance matrices
- Pricing narratives
- Risk
- Coffee break
- Risk (continued)
- Formatting
- Case study: Lost bid analysis
Day 5
Reviews and Lessons
- Colour team reviews
- Editing
- Submission
- Coffee break
- Submission (continued)
- Debriefs
- Capstone: Proposal section
FAQ
Frequently asked questions
What does Proposal and Tender Writing (CWS-012) cover?
This course covers Communication and Writing Skills through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Bid and proposal managers, Business development professionals, Sales managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Istanbul, Vienna, Barcelona, Rome, Munich, Amsterdam, London.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
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Choose an available date and venue, add your participants, and we will email a formal quotation for Proposal and Tender Writing to your business address.