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Course AS-032

Professional Image and Workplace Etiquette for Assistants

Assistants work closely with senior leaders, clients and partners, and are often seen as an extension of the executive t... The outline covers The Power of Professional Image, Business Etiquette Essentials, Communication...

  • 5 daysClassroom or online
  • 49Upcoming dates
  • 12Cities
  • €1,825Fees from

Choose your format and date

  • 5 days
  • 09:00–14:00
  • Certificate of attendance

Classroom sessions

  1. 7–11 Dec 2026

    Barcelona

    Next date
    €2,275 + VAT
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  2. 14–18 Dec 2026

    Frankfurt

    €2,175 + VAT
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  3. 21–25 Dec 2026

    London

    €2,915 + VAT
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  4. 4–8 Jan 2027

    London

    €2,915 + VAT
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  5. 11–15 Jan 2027

    Barcelona

    €2,275 + VAT
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  6. 18–22 Jan 2027

    Frankfurt

    €2,175 + VAT
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  7. 25–29 Jan 2027

    Geneva

    €3,315 + VAT
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  8. 1–5 Feb 2027

    Istanbul

    €2,825 + VAT
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  9. 8–12 Feb 2027

    London

    €2,915 + VAT
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  10. 15–19 Feb 2027

    Barcelona

    €2,275 + VAT
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  11. 22–26 Feb 2027

    Frankfurt

    €2,175 + VAT
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  12. 1–5 Mar 2027

    Frankfurt

    €2,175 + VAT
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  13. 8–12 Mar 2027

    Kuala Lumpur

    €2,425 + VAT
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  14. 15–19 Mar 2027

    London

    €2,915 + VAT
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  15. 22–26 Mar 2027

    Barcelona

    €2,275 + VAT
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  16. 5–9 Apr 2027

    Barcelona

    €2,275 + VAT
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  17. 12–16 Apr 2027

    Frankfurt

    €2,175 + VAT
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  18. 19–23 Apr 2027

    Madrid

    €3,400 + VAT
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  19. 26–30 Apr 2027

    London

    €2,915 + VAT
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  20. 3–7 May 2027

    London

    €2,915 + VAT
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  21. 10–14 May 2027

    Barcelona

    €2,275 + VAT
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  22. 17–21 May 2027

    Frankfurt

    €2,175 + VAT
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  23. 24–28 May 2027

    Munich

    €2,425 + VAT
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  24. 7–11 Jun 2027

    Barcelona

    €2,275 + VAT
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  25. 14–18 Jun 2027

    Frankfurt

    €2,175 + VAT
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  26. 21–25 Jun 2027

    London

    €2,915 + VAT
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  27. 5–9 Jul 2027

    Frankfurt

    €2,175 + VAT
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  28. 12–16 Jul 2027

    Rome

    €2,830 + VAT
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  29. 19–23 Jul 2027

    London

    €2,915 + VAT
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  30. 26–30 Jul 2027

    Barcelona

    €2,275 + VAT
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  31. 2–6 Aug 2027

    Barcelona

    €2,275 + VAT
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  32. 9–13 Aug 2027

    Frankfurt

    €2,175 + VAT
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  33. 16–20 Aug 2027

    Vienna

    €3,425 + VAT
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  34. 23–27 Aug 2027

    London

    €2,915 + VAT
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  35. 6–10 Sep 2027

    Barcelona

    €2,275 + VAT
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  36. 13–17 Sep 2027

    Frankfurt

    €2,175 + VAT
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  37. 20–24 Sep 2027

    London

    €2,915 + VAT
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  38. 4–8 Oct 2027

    Cape Town

    Lowest fee
    €1,825 + VAT
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  39. 11–15 Oct 2027

    London

    €2,915 + VAT
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  40. 18–22 Oct 2027

    Barcelona

    €2,275 + VAT
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  41. 25–29 Oct 2027

    Frankfurt

    €2,175 + VAT
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  42. 1–5 Nov 2027

    Frankfurt

    €2,175 + VAT
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  43. 8–12 Nov 2027

    Dubai

    €2,845 + VAT
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  44. 15–19 Nov 2027

    London

    €2,915 + VAT
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  45. 22–26 Nov 2027

    Barcelona

    €2,275 + VAT
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  46. 6–10 Dec 2027

    Barcelona

    €2,275 + VAT
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  47. 13–17 Dec 2027

    Frankfurt

    €2,175 + VAT
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  48. 20–24 Dec 2027

    Geneva

    €3,315 + VAT
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  49. 27–31 Dec 2027

    London

    €2,915 + VAT
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Online / Live sessions

  1. 7–11 Dec 2026

    Live virtual classroom

    Next date
    €1,625 + VAT
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  2. 14–18 Dec 2026

    Live virtual classroom

    €1,625 + VAT
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  3. 21–25 Dec 2026

    Live virtual classroom

    €1,625 + VAT
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  4. 4–8 Jan 2027

    Live virtual classroom

    €1,625 + VAT
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  5. 11–15 Jan 2027

    Live virtual classroom

    €1,625 + VAT
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  6. 18–22 Jan 2027

    Live virtual classroom

    €1,625 + VAT
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  7. 25–29 Jan 2027

    Live virtual classroom

    €1,625 + VAT
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  8. 1–5 Feb 2027

    Live virtual classroom

    €1,625 + VAT
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  9. 8–12 Feb 2027

    Live virtual classroom

    €1,625 + VAT
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  10. 15–19 Feb 2027

    Live virtual classroom

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  11. 22–26 Feb 2027

    Live virtual classroom

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  12. 1–5 Mar 2027

    Live virtual classroom

    €1,625 + VAT
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  13. 8–12 Mar 2027

    Live virtual classroom

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  14. 15–19 Mar 2027

    Live virtual classroom

    €1,625 + VAT
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  15. 22–26 Mar 2027

    Live virtual classroom

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  16. 5–9 Apr 2027

    Live virtual classroom

    €1,625 + VAT
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  17. 12–16 Apr 2027

    Live virtual classroom

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  18. 19–23 Apr 2027

    Live virtual classroom

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  19. 26–30 Apr 2027

    Live virtual classroom

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  20. 3–7 May 2027

    Live virtual classroom

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  21. 10–14 May 2027

    Live virtual classroom

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  22. 17–21 May 2027

    Live virtual classroom

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  23. 24–28 May 2027

    Live virtual classroom

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  24. 7–11 Jun 2027

    Live virtual classroom

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  25. 14–18 Jun 2027

    Live virtual classroom

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  26. 21–25 Jun 2027

    Live virtual classroom

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  27. 5–9 Jul 2027

    Live virtual classroom

    €1,625 + VAT
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  28. 12–16 Jul 2027

    Live virtual classroom

    €1,625 + VAT
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  29. 19–23 Jul 2027

    Live virtual classroom

    €1,625 + VAT
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  30. 26–30 Jul 2027

    Live virtual classroom

    €1,625 + VAT
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  31. 2–6 Aug 2027

    Live virtual classroom

    €1,625 + VAT
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  32. 9–13 Aug 2027

    Live virtual classroom

    €1,625 + VAT
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  33. 16–20 Aug 2027

    Live virtual classroom

    €1,625 + VAT
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  34. 23–27 Aug 2027

    Live virtual classroom

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  35. 6–10 Sep 2027

    Live virtual classroom

    €1,625 + VAT
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  36. 13–17 Sep 2027

    Live virtual classroom

    €1,625 + VAT
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  37. 20–24 Sep 2027

    Live virtual classroom

    €1,625 + VAT
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  38. 4–8 Oct 2027

    Live virtual classroom

    €1,625 + VAT
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  39. 11–15 Oct 2027

    Live virtual classroom

    €1,625 + VAT
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  40. 18–22 Oct 2027

    Live virtual classroom

    €1,625 + VAT
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  41. 25–29 Oct 2027

    Live virtual classroom

    €1,625 + VAT
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  42. 1–5 Nov 2027

    Live virtual classroom

    €1,625 + VAT
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  43. 8–12 Nov 2027

    Live virtual classroom

    €1,625 + VAT
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  44. 15–19 Nov 2027

    Live virtual classroom

    €1,625 + VAT
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  45. 22–26 Nov 2027

    Live virtual classroom

    €1,625 + VAT
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  46. 6–10 Dec 2027

    Live virtual classroom

    €1,625 + VAT
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  47. 13–17 Dec 2027

    Live virtual classroom

    €1,625 + VAT
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  48. 20–24 Dec 2027

    Live virtual classroom

    €1,625 + VAT
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  49. 27–31 Dec 2027

    Live virtual classroom

    €1,625 + VAT
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Introduction

Course overview

Assistants work closely with senior leaders, clients and partners, and are often seen as an extension of the executive they support. Their manner, appearance, communication and judgement influence how people perceive both their manager and the organisation.

This Professional Image and Workplace Etiquette for Assistants training course helps participants project confidence, credibility and professionalism in every interaction. Participants explore personal presentation, business etiquette, meeting and dining conduct, telephone and digital etiquette, cross-cultural courtesy and the behaviours that build trust with senior stakeholders.

The course also covers discretion, handling sensitive situations, managing first impressions and building a personal brand that supports career progression in administrative and executive support roles.

View full course outline

What you will achieve

Learning objectives

  • Understand how professional image affects credibility and career progression
  • Apply principles of personal presentation suited to different business settings
  • Use correct etiquette for introductions, meetings, events and business meals
  • Practise professional telephone, email and online meeting etiquette
  • Show cultural sensitivity when working with international visitors and colleagues
  • Demonstrate discretion, tact and sound judgement in sensitive situations
  • Communicate confidently with senior leaders and external stakeholders
  • Develop a personal brand and professional development plan

Who should attend

Target audience

  • Executive and personal assistants
  • Secretaries and administrative officers
  • Receptionists and front office professionals
  • Office coordinators supporting senior leaders
  • Protocol and guest relations staff
  • New assistants entering corporate environments
  • Experienced assistants seeking to refresh their professional presence

Methodology

Learning approach

  • The course is practical and supportive, combining short presentations, self-assessment, demonstrations, video analysis, role-plays and peer feedback. Participants practise introductions, meetings, telephone handling and difficult conversations in a safe environment and leave with a personal image and development plan.

Complete course outline

Five focused days of learning and application

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Day 1

The Power of Professional Image

  1. Professional Image Defined: Appearance, behaviour, communication and reliability
  2. First Impressions: How they are formed and how to manage them
  3. The Assistant as Ambassador: Representing leaders and the organisation
  4. Self-Assessment: How others currently perceive you
  5. Coffee break
  6. Self-Assessment: How others currently perceive you (continued)
  7. Confidence and Posture: Non-verbal signals of credibility
  8. Personal Presentation: Dress codes and grooming for different settings
  9. Group Exercise: Analysing positive and negative first impressions

Day 2

Business Etiquette Essentials

  1. Greetings and Introductions: Names, titles and handshakes
  2. Meeting Etiquette: Arriving, participating and following up
  3. Business Dining Etiquette: Hosting and attending meals
  4. Event and Reception Conduct: Networking with poise
  5. Coffee break
  6. Event and Reception Conduct: Networking with poise (continued)
  7. Office Etiquette: Shared spaces, noise and courtesy
  8. Gifts and Hospitality: Accepting and declining appropriately
  9. Practice Session: Introductions and networking role-plays

Day 3

Communication and Digital Etiquette

  1. Telephone Etiquette: Tone, screening calls and taking messages
  2. Email Etiquette: Structure, tone, recipients and response times
  3. Online Meeting Etiquette: Camera, background, sound and participation
  4. Instant Messaging and Collaboration Tools: Professional use
  5. Coffee break
  6. Instant Messaging and Collaboration Tools: Professional use (continued)
  7. Social Media and Personal Reputation: Boundaries and risks
  8. Writing on Behalf of an Executive: Matching voice and style
  9. Workshop: Rewriting emails for a professional tone

Day 4

Cultural Awareness and Sensitive Situations

  1. Cross-Cultural Etiquette: Greetings, time and communication styles
  2. Hosting International Visitors: Preparation and courtesy
  3. Discretion and Confidentiality: Protecting sensitive information
  4. Handling Gossip and Office Politics Professionally
  5. Coffee break
  6. Handling Gossip and Office Politics Professionally (continued)
  7. Managing Difficult Visitors and Demanding Callers
  8. Tactful Communication: Saying difficult things diplomatically
  9. Role-Play: Handling an awkward situation with a senior visitor

Day 5

Building Your Professional Brand

  1. Personal Brand: Values, strengths and reputation
  2. Building Trust with Executives: Reliability and anticipation
  3. Assertiveness with Courtesy: Expressing views respectfully
  4. Coffee break
  5. Assertiveness with Courtesy: Expressing views respectfully (continued)
  6. Career Development for Assistants: Skills and opportunities
  7. Professional Networks and Continuous Learning
  8. Personal Action Plan: Image and etiquette commitments
  9. Final Activity: Personal presentation and peer feedback

Ready to book?

Professional Image and Workplace Etiquette for Assistants

Next session: 7 - 11 December 2026, Barcelona

Course FAQs

Questions about this course

What participants and training managers usually ask before booking Professional Image and Workplace Etiquette for Assistants. Can't find your answer?

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What does Professional Image and Workplace Etiquette for Assistants (AS-032) cover?

This course covers Administration and Secretarial through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 21 - 25 December 2026. See the course schedules section for the available dates and delivery formats.

Who should attend this course?

Executive and personal assistants, Secretaries and administrative officers, Receptionists and front office professionals

Is bilingual course delivery available?

Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Check the course schedules section for currently published classroom and Online / Live sessions.

Where are classroom sessions delivered?

Current classroom venues include London, Barcelona, Frankfurt, Geneva, Istanbul, Kuala lumpur, Madrid, Munich, Rome, Vienna, Cape Town, Dubai.

How long is the training programme?

The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).