Global Learning for Operational Leaders
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
Business writing often needs to persuade: to win approval, change behaviour or secure agreement. Persuasive writing combines clear structure, evidence and an understanding of the reader.
This Aractech course covers principles of persuasion, audience analysis, structuring arguments, writing business cases and proposals, using evidence and stories, handling objections in writing, tone and calls to action. Participants write persuasive documents for real situations.
What you will achieve
Learning objectives
- Apply principles of persuasion in writing
- Analyse readers and their motivations
- Structure persuasive arguments
- Use evidence, examples and stories
- Address objections in writing
- Write clear calls to action
Who should attend
Target audience
- Managers
- Business analysts
- Consultants
- Marketing professionals
- Project managers
- Professionals preparing proposals
Methodology
Learning approach
- Writing workshops
- Case examples
- Peer review
- Feedback
- Templates
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Persuasion Principles
- How people decide
- Credibility
- Logic and emotion
- Coffee break
- Logic and emotion (continued)
- Reader focus
- Exercise: Persuasion analysis
Day 2
Structuring Arguments
- Problem-solution structures
- Pyramid principle
- Executive summaries
- Coffee break
- Executive summaries (continued)
- Flow
- Workshop: Argument outline
Day 3
Evidence and Stories
- Data as evidence
- Examples
- Stories
- Coffee break
- Stories (continued)
- Visuals
- Exercise: Evidence selection
Day 4
Objections and Tone
- Anticipating objections
- Balanced arguments
- Tone
- Coffee break
- Tone (continued)
- Language
- Exercise: Objection handling
Day 5
Persuasive Documents
- Business cases
- Proposals
- Emails
- Coffee break
- Emails (continued)
- Calls to action
- Capstone: Persuasive document
FAQ
Frequently asked questions
What does Persuasive Business Writing (CWS-014) cover?
This course covers Communication and Writing Skills through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Managers, Business analysts, Consultants
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include London, Munich, Dubai, Kuala lumpur, Amsterdam, Madrid.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
Send quick request
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Request a formal quotation
Choose an available date and venue, add your participants, and we will email a formal quotation for Persuasive Business Writing to your business address.