Global Learning for Operational Leaders
Introduction
Course overview
Employees are flooded with emails, intranet posts, chat messages and updates, and much internal content is skimmed or ignored. Newsletters and internal articles that are relevant, well written and engaging help employees understand strategy, feel connected to colleagues and take the actions the organisation needs.
This Newsletter and Internal Content Writing training course teaches participants how to plan and write internal content that people actually read. Participants learn how to identify stories, interview colleagues, write compelling headlines and openings, structure articles for scanning, use a consistent tone of voice, combine text with images and video, and measure engagement.
The course covers newsletters, intranet news, leadership blogs, team updates and short-form content for collaboration platforms.