Global Learning for Operational Leaders
Introduction
Course overview
In crowded markets, words still decide whether a prospect pays attention, understands an offer and takes action. Effective copy turns features into benefits, speaks directly to customer needs and guides readers towards a clear next step, whether on a website, in an email, in an advertisement or in a sales proposal.
This Copywriting for Marketing and Sales training course teaches the principles and techniques of persuasive business writing. Participants learn how to research audiences, define value propositions, write headlines and calls to action, structure persuasive copy, adapt messages for different channels, apply search-friendly writing and test copy to improve results.
Participants write copy for their own products and services during the course and refine it through peer and trainer feedback.