Global Learning for Operational Leaders
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
Why do some organizations continually succeed in meeting stakeholders’ expectations while others do not? Why do some organizations continuously outperform the competition while others struggle to keep up? One of the key differentiators between all these types of organizations is the existence and proper execution of a well thought out strategy that takes into account the complexities of today’s competitive world. In this course, we will dig deep into many well-established frameworks, tools and techniques for strategic thinking and planning. Participants will be able to pinpoint the real reasons behind long-term strategic performance and will be able to replicate this success in their own organizations.
What you will achieve
Learning objectives
- Apply essential strategic thinking and planning tools and techniques
- Employ models and frameworks to strategically analyze the internal and external environment of an organization
- Plan future strategic moves based on industry characteristics
- Identify and build organizational competencies, capabilities and a competitive position
- Define a corporate culture that promotes good strategy execution
Who should attend
Target audience
- All levels of managers and company personnel who are involved in charting and supporting the execution of the company plans to achieve its strategic goals and objectives.
- Target Competencies
- Strategic thinking
- Strategic planning
- Strategic analysis
- Competitive analysis
- Trend analysis
- Driving customer value
Methodology
Learning approach
- This is a highly interactive course that focuses on the application of each strategic framework to a different business case study. The techniques used in this course include team exercises, group discussions, videos and group presentations. In addition, this course offers participants the opportunity to demonstrate what they have learned by passing an exam that will earn them the ‘Meirc Professional Certification’ (MPC).
Complete course outline
Course outline and key learning areas
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Module 1
Developing a strategic perspective
- The 20 mile march
- Murphy’s law
- What does strategy mean?
- The three big strategic questions
- The blind men and the elephant
- What is the purpose of strategy?
Module 2
Strategy and the quest for competitive advantage
- What distinguishes great companies?
- Competitive advantage examples
- Strive to be the industry’s low-cost provider
- Outcompete rivals on a key differentiating feature
- Focus on a certain market niche
- Develop capabilities not easily imitated by rivals
- The importance of strategy
- Case study: Build a company
Module 3
Using strategic frameworks
- Using frameworks for analysis
- Frameworks for situation analysis
- Overview of Porter’s 5 forces
- Impact of Porter’s 5 forces
- Creating and capturing value
- SWOT analysis
- The SWOT matrix
- Linking SWOT to objectives and initiatives
- Fundamentals of the PEDESTL framework
- The strategy canvas
- Innovating using the strategy canvas
Module 4
Future foresight
- The link between strategic management and futures research
- Futures wheel
- Futures table
- Weak signals
- Black swans and wild cards
- Futures toolkit
- The Delphi method
- Axes of uncertainty
- Policy stress-testing
- Backcasting
Module 5
Organizational strategies
- The most important asset
- Optimizing people processes
- Streamlining processes
- Optimizing information systems
- Measuring results
FAQ
Frequently asked questions
What does The Certified Strategist: Advanced Tools and Techniques cover?
This course covers Planning and Strategy Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
All levels of managers and company personnel who are involved in charting and supporting the execution of the company plans to achieve its strategic goals and objectives., Target Competencies, Strategic thinking
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Istanbul, Vienna, Dubai, Munich, Amsterdam, Rome, Geneva.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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