Global Learning for Operational Leaders
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
Organisations that understand their markets and competitors make better strategic decisions. Competitive intelligence systematically gathers and analyses information to anticipate moves and identify opportunities.
This Aractech course covers the intelligence cycle, market analysis frameworks, competitor profiling, sources and ethical collection, analysis techniques, war-gaming, communicating intelligence and building a competitive intelligence function. Participants profile competitors.
What you will achieve
Learning objectives
- Apply the competitive intelligence cycle
- Analyse markets using structured frameworks
- Profile competitors and anticipate moves
- Collect information ethically
- Apply analysis techniques and war-gaming
- Communicate intelligence to decision-makers
Who should attend
Target audience
- Strategy and planning professionals
- Marketing and business development managers
- Product managers
- Market research analysts
- Senior managers
- Consultants
Methodology
Learning approach
- Frameworks
- Research exercises
- Competitor profiling workshop
- War-game simulation
- Group discussions
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Competitive Intelligence
- Purpose
- Intelligence cycle
- Requirements
- Coffee break
- Requirements (continued)
- Ethics
- Exercise: Intelligence needs
Day 2
Market Analysis
- Industry analysis
- Market trends
- Customer analysis
- Coffee break
- Customer analysis (continued)
- Scenario thinking
- Workshop: Market analysis
Day 3
Competitor Profiling
- Competitor profiles
- Strategies
- Capabilities
- Coffee break
- Capabilities (continued)
- Signals
- Exercise: Competitor profile
Day 4
Analysis Techniques
- SWOT and beyond
- Benchmarking
- War-gaming
- Coffee break
- War-gaming (continued)
- Early warning
- Simulation: Competitive war game
Day 5
Communicating Intelligence
- Reports and briefings
- Dashboards
- CI function
- Coffee break
- CI function (continued)
- Continuous monitoring
- Capstone: Competitive intelligence brief
FAQ
Frequently asked questions
What does Competitive Intelligence and Market Analysis (PSM-016) cover?
This course covers Planning and Strategy Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 2 - 6 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Strategy and planning professionals, Marketing and business development managers, Product managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Rome, Istanbul, Kuala lumpur, Barcelona, London, Munich, Amsterdam.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
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Choose an available date and venue, add your participants, and we will email a formal quotation for Competitive Intelligence and Market Analysis to your business address.