Classroom
16 sessionsOnline / Live
16 sessionsIntroduction
Course overview
Many companies are disrupted not by better products but by new business models. Business model innovation creates new ways of delivering and capturing value.
This Aractech course covers business model concepts and canvases, business model patterns, customer value innovation, revenue model innovation, testing new models, managing coexisting models and scaling. Participants design and test a new business model.
What you will achieve
Learning objectives
- Explain business model concepts
- Map current business models
- Apply business model patterns
- Innovate value propositions and revenue models
- Test new business models
- Manage and scale new models
Who should attend
Target audience
- Strategy and innovation managers
- Business development professionals
- Product managers
- Senior executives
- Entrepreneurs
- Consultants
Methodology
Learning approach
- Canvas workshops
- Case studies
- Design exercises
- Group presentations
- Discussions
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Business Models
- Business model concepts
- Canvas
- Disruption
- Coffee break
- Disruption (continued)
- Examples
- Exercise: Current model map
Day 2
Patterns
- Business model patterns
- Platforms
- Subscriptions
- Coffee break
- Subscriptions (continued)
- Freemium
- Workshop: Pattern application
Day 3
Value and Revenue
- Value propositions
- Customer jobs
- Revenue models
- Coffee break
- Revenue models (continued)
- Pricing
- Exercise: Revenue innovation
Day 4
Testing
- Hypotheses
- Experiments
- Metrics
- Coffee break
- Metrics (continued)
- Pivoting
- Case study: Business model shift
Day 5
Scaling
- Coexisting models
- Organisation
- Scaling
- Coffee break
- Scaling (continued)
- Governance
- Capstone: New business model
FAQ
Frequently asked questions
What does Business Model Innovation (PSM-019) cover?
This course covers Planning and Strategy Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Strategy and innovation managers, Business development professionals, Product managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Barcelona, Rome, Frankfurt, Kuala lumpur, Paris, Istanbul, Vienna.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
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Choose an available date and venue, add your participants, and we will email a formal quotation for Business Model Innovation to your business address.
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