Global Learning for Operational Leaders
Introduction
Course overview
Reputation is one of an organisation's most valuable assets and one of the most fragile. A product failure, ethical lapse, data breach, executive misconduct or viral social media post can destroy years of trust in days, affecting customers, employees, investors and regulators. Recovering reputation after a crisis is often harder and slower than managing the crisis itself.
This Reputation Risk and Crisis Recovery training course explores how to identify and manage reputation risks before they materialise, how to protect reputation during a crisis and how to rebuild trust afterwards. Participants learn about stakeholder expectations, issues management, early warning, crisis communication strategy, apology and accountability, and long-term recovery programmes.
Case studies of organisations that recovered well, and of those that did not, provide practical lessons throughout.