Global Learning for Operational Leaders
Classroom
14 sessions
Scroll for more
Online / Live
14 sessions
Scroll for more
Introduction
Course overview
Products and services succeed when they deliver what customers value. Quality function deployment provides a structured way to translate the voice of the customer into technical requirements and design decisions.
This Aractech course explains how to capture customer requirements, use the House of Quality, prioritise requirements, link them to design and process characteristics, benchmark competitors and cascade requirements through development. Participants build a QFD matrix for a real product or service.
The course supports product development, quality and marketing teams.
What you will achieve
Learning objectives
- Capture and structure customer requirements
- Build a House of Quality
- Prioritise requirements and technical characteristics
- Benchmark against competitors
- Cascade requirements to design and process
- Use QFD to support development decisions
Who should attend
Target audience
- Product development engineers
- Quality engineers
- Product managers
- Marketing professionals
- Service designers
- R&D staff
Methodology
Learning approach
- Concept sessions
- House of Quality workshop
- Case studies
- Group exercises
- Presentations
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Customer Requirements
- Voice of the customer
- Research methods
- Requirement structuring
- Kano model
- Coffee break
- Kano model (continued)
- Prioritisation
- Exercise: Requirement capture
Day 2
House of Quality
- Matrix structure
- Technical characteristics
- Relationships
- Correlations
- Coffee break
- Correlations (continued)
- Importance weighting
- Workshop: Building the matrix
Day 3
Competitive Benchmarking
- Customer benchmarking
- Technical benchmarking
- Target setting
- Coffee break
- Target setting (continued)
- Differentiation
- Exercise: Benchmarking
Day 4
Cascading Requirements
- Design deployment
- Process deployment
- Production planning links
- Coffee break
- Service QFD
- Case study: QFD in product launch
- Exercise: Second-level matrix
Day 5
Using QFD
- Team facilitation
- Common pitfalls
- Integrating with development processes
- Coffee break
- Integrating with development processes (continued)
- Measuring benefits
- Digital tools
- Capstone: QFD project
FAQ
Frequently asked questions
What does Quality Function Deployment and Customer Requirements (QP-015) cover?
This course covers Quality and Productivity through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 16 - 20 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Product development engineers, Quality engineers, Product managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Istanbul, Vienna, Geneva, Rome, Amsterdam, Cape Town, Dubai.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
Send quick request
Send a fast enquiry about this course and the academy team will get back to you.
Get a quotation
Request a formal quotation
Choose an available date and venue, add your participants, and we will email a formal quotation for Quality Function Deployment and Customer Requirements to your business address.