Global Learning for Operational Leaders
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
Employees are among an organisation's most credible voices. Internal branding helps them understand and live the brand, while advocacy programmes empower them to share it externally.
This Aractech course covers internal branding principles, aligning culture and brand, engaging employees with brand values, employee advocacy programmes, social media guidelines, content for advocates, measurement and risks. Participants design an internal branding and advocacy programme.
What you will achieve
Learning objectives
- Explain internal branding and its benefits
- Align brand, culture and employee experience
- Engage employees with brand values
- Design employee advocacy programmes
- Create guidelines and content for advocates
- Measure programme impact and manage risks
Who should attend
Target audience
- Internal communication professionals
- Brand and marketing managers
- HR and employer brand specialists
- PR professionals
- Social media managers
- Senior leaders
Methodology
Learning approach
- Case studies
- Programme design workshops
- Content exercises
- Group discussions
- Planning
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Internal Branding
- Brand from the inside
- Culture and brand
- Employee experience
- Coffee break
- Employee experience (continued)
- Benefits
- Exercise: Brand alignment audit
Day 2
Engaging Employees
- Brand values
- Communication
- Leaders as role models
- Coffee break
- Leaders as role models (continued)
- Recognition
- Workshop: Engagement plan
Day 3
Employee Advocacy
- Advocacy programmes
- Recruiting advocates
- Training
- Coffee break
- Training (continued)
- Platforms
- Exercise: Programme design
Day 4
Guidelines and Content
- Social media guidelines
- Content for advocates
- Risks
- Coffee break
- Risks (continued)
- Compliance
- Case study: Advocacy programme
Day 5
Measurement
- Metrics
- Reporting
- Sustaining
- Coffee break
- Sustaining (continued)
- Improvement
- Capstone: Internal branding and advocacy plan
FAQ
Frequently asked questions
What does Internal Branding and Employee Advocacy (PR-019) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Internal communication professionals, Brand and marketing managers, HR and employer brand specialists
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Frankfurt, Barcelona, Dubai, Istanbul, Vienna, Paris, Geneva, Cape Town.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
Send quick request
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Request a formal quotation
Choose an available date and venue, add your participants, and we will email a formal quotation for Internal Branding and Employee Advocacy to your business address.