Global Learning for Operational Leaders
Classroom
16 sessions
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Online / Live
16 sessions
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Introduction
Course overview
Corporate communication shapes how organisations are understood by employees, customers, investors, governments and communities. A coherent strategy aligns messages and channels with business goals.
This Aractech course covers corporate communication functions, stakeholder mapping, corporate narrative, integrated communication planning, channels, issues and reputation management, measurement and the communication function's organisation. Participants develop a corporate communication strategy.
What you will achieve
Learning objectives
- Explain the role of corporate communication
- Map and prioritise stakeholders
- Develop a corporate narrative and key messages
- Plan integrated communication across channels
- Manage issues and reputation
- Measure communication effectiveness
Who should attend
Target audience
- Corporate communication managers
- PR professionals
- Marketing and brand managers
- Internal communication staff
- Corporate affairs leaders
- Senior executives
Methodology
Learning approach
- Strategy workshops
- Case studies
- Group discussions
- Planning exercises
- Presentations
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Corporate Communication
- Role and scope
- Functions
- Business alignment
- Coffee break
- Business alignment (continued)
- Trends
- Exercise: Communication audit
Day 2
Stakeholders and Narrative
- Stakeholder mapping
- Narrative
- Key messages
- Coffee break
- Key messages (continued)
- Proof points
- Workshop: Corporate narrative
Day 3
Integrated Planning
- Channels
- Content
- Calendars
- Coffee break
- Calendars (continued)
- Coordination
- Exercise: Communication plan
Day 4
Issues and Reputation
- Issues management
- Reputation
- Crisis links
- Coffee break
- Crisis links (continued)
- Spokespeople
- Case study: Reputation issue
Day 5
Measurement and Organisation
- Measurement
- Reporting
- Team structure
- Coffee break
- Team structure (continued)
- Agencies
- Capstone: Corporate communication strategy
FAQ
Frequently asked questions
What does Corporate Communication Strategy (PR-016) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Corporate communication managers, PR professionals, Marketing and brand managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Barcelona, London, Munich, Istanbul, Dubai, Amsterdam, Paris.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
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Choose an available date and venue, add your participants, and we will email a formal quotation for Corporate Communication Strategy to your business address.