Global Learning for Operational Leaders
Course PR-020
Digital Marketing and Branding for Real Estate Projects
Most property buyers and tenants now start their search online. Real estate brands that use digital channels well reach the right audience a... The outline covers Real Estate Brands in a Digital World, Websites, Listings...
- 5 daysClassroom or online
- 13Upcoming dates
- 7Cities
- €1,925Fees from
Classroom
13 sessions
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Online / Live
13 sessions
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Introduction
Course overview
Most property buyers and tenants now start their search online. Real estate brands that use digital channels well reach the right audience at lower cost, generate better-qualified leads and build trust before the first visit.
This course shows participants how to plan and run digital marketing for real estate projects and companies: brand identity, websites and listings, search, social media and paid advertising, content and video, lead management and the measurement of results.
What you will achieve
Learning objectives
- Build a strong digital brand for a real estate company or project
- Plan an effective website and online listing presence
- Use search, social media and paid advertising to generate leads
- Create content, photography, video and virtual tours that sell
- Manage leads with a CRM and automated follow-up
- Measure digital marketing performance and return on investment
Who should attend
Target audience
- Real estate marketing managers and specialists
- Digital marketing and communication staff
- Real estate agency and brokerage managers
- Developers responsible for project marketing
- Public relations and brand professionals
Methodology
Learning approach
- Expert briefings on digital channels and tools
- Review of real estate campaigns and websites
- Hands-on exercises in campaign planning and content creation
- Group work to design a digital campaign for a project
- Discussion of results and lessons from participants' markets
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Real Estate Brands in a Digital World
- How property customers search and decide online
- Corporate brand versus project brand
- Brand identity, messaging and tone of voice
- Coffee break
- Brand identity, messaging and tone of voice (continued)
- Reputation and online reviews
- Setting digital marketing objectives
Day 2
Websites, Listings and Search
- Effective real estate websites and landing pages
- Property portals and online listings
- Search engine optimisation for real estate
- Coffee break
- Search engine optimisation for real estate (continued)
- Local search and maps
- Paid search campaigns
Day 3
Social Media and Paid Advertising
- Choosing the right social platforms
- Content calendars and community management
- Paid social campaigns and audience targeting
- Coffee break
- Paid social campaigns and audience targeting (continued)
- Influencer and partner marketing
- Campaign budgets and bidding
Day 4
Content, Visuals and Lead Management
- Photography, video and drone footage
- Virtual tours and 3D visualisation
- Email marketing and nurturing
- Coffee break
- Email marketing and nurturing (continued)
- CRM systems and lead scoring
- Handing leads to the sales team
Day 5
Measurement and Campaign Planning
- Key digital marketing metrics
- Attribution and return on investment
- Building an integrated digital campaign
- Coffee break
- Building an integrated digital campaign (continued)
- Group presentation of campaign plans
- Personal action plan
Course FAQs
Questions about this course
What participants and training managers usually ask before booking Digital Marketing and Branding for Real Estate Projects. Can't find your answer?
What does Digital Marketing and Branding for Real Estate Projects (PR-020) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 21 - 25 December 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Real estate marketing managers and specialists, Digital marketing and communication staff, Real estate agency and brokerage managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Amsterdam, Barcelona, Frankfurt, Rome, Kuala lumpur, London, Munich.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
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Choose an available date and venue, add your participants, and we will email a formal quotation for Digital Marketing and Branding for Real Estate Projects to your business address.