Global Learning for Operational Leaders
Classroom
15 sessions
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Online / Live
15 sessions
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Introduction
Course overview
In today’s fast-moving digital world, a crisis can escalate within minutes and severely damage an organization’s reputation, operations, and stakeholder trust. Effective media management during crises is essential to control the narrative, reduce misinformation, and maintain public confidence. This course equips participants with practical skills to manage media relations, communicate effectively under pressure, and develop structured crisis communication strategies that protect organizational reputation and ensure timely, transparent messaging.
What you will achieve
Learning objectives
- Understand principles of crisis communication and media management
- Develop structured crisis communication plans
- Respond effectively to media inquiries during crises
- Manage organizational reputation under pressure
- Deliver clear, consistent, and timely messages
- Handle social media communication during emergencies
- Identify and mitigate communication risks
- Act as an effective spokesperson in crisis situations
Who should attend
Target audience
- Public Relations and Communications Professionals
- Corporate Communication Managers
- Media Relations Officers
- Senior Managers and Executives
- Government and Public Sector Officials
- Crisis Management and Risk Professionals
- Target Competencies
- Crisis communication planning and execution
Methodology
Learning approach
- This course combines communication theory with realistic crisis simulations and media handling exercises. Participants will engage in press briefing role-plays, crisis scenario workshops, and message development exercises. Case studies from real-world corporate, governmental, and industrial crises will be analyzed. Practical sessions will focus on spokesperson training, media response planning, and digital communication strategies.
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Foundations of Crisis Communication
- What is a crisis and types of crises
- Principles of crisis communication
- Communication lifecycle during a crisis
- Coffee break
- Communication lifecycle during a crisis (continued)
- Role of media in crisis situations
- Common communication failures and risks
Day 2
Crisis Communication Planning
- Developing crisis communication plans
- Stakeholder identification and prioritization
- Coffee break
- Stakeholder identification and prioritization (continued)
- Message development and key messaging frameworks
- Internal vs external communication strategies
- Crisis communication teams and roles
Day 3
Media Relations During Crisis
- Understanding media behavior in crises
- Handling press inquiries and interviews
- Preparing press releases and statements
- Coffee break
- Preparing press releases and statements (continued)
- Spokesperson preparation and training
- Managing difficult media questions
Day 4
Digital and Social Media Crisis Management
- Role of social media in crisis escalation
- Monitoring online sentiment and misinformation
- Real-time communication strategies
- Coffee break
- Real-time communication strategies (continued)
- Managing rumors and fake news
- Digital reputation protection strategies
Day 5
Crisis Simulation and Advanced Techniques
- Full crisis simulation exercise (real-time scenario)
- Media briefing and press conference role-play
- Coffee break
- Media briefing and press conference role-play (continued)
- Decision-making under pressure
- Lessons learned from global crisis case studies
- Final crisis communication action plan
FAQ
Frequently asked questions
What does Media Management in Crisis Communications (BCCM-001) cover?
This course covers Business Continuity and Crisis Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 19 - 23 October 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Public Relations and Communications Professionals, Corporate Communication Managers, Media Relations Officers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Rome, Kuala lumpur, Barcelona, Paris, Frankfurt.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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