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Professional training course

Economics for Business Professionals

Economic decisions lie at the heart of business. Consequently, they are fundamental to its success. The outline covers The firm and its goals, Demand estimation and forecasting techniques, Estimation of cost, pricing, an...

  • 5 daysClassroom or online
  • 13Upcoming dates
  • 6Cities
  • €1,825Fees from
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Economics for Business Professionals
Next online class Live virtual classroom 14 - 18 December 2026 · €1,815 + VAT Next classroom session Rome 14 - 18 December 2026 · €2,430 + VAT

Your week at a glance

  1. Day 1 The firm and its goals
  2. Day 2 Demand estimation and forecasting techniques
  3. Day 3 Estimation of cost, pricing, and output decisions
  4. Day 4 Macroeconomic indicators and the firm’s strategic decisions
  5. Day 5 The effects of government economic policies on businesses

Choose your format and date

  • 5 days
  • 09:00–14:00
  • Certificate of attendance

Classroom sessions

  1. 14–18 Dec 2026

    Rome

    Next date
    €2,430 + VAT
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  2. 18–22 Jan 2027

    Kuala Lumpur

    €2,125 + VAT
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  3. 15–19 Feb 2027

    Barcelona

    €2,315 + VAT
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  4. 15–19 Mar 2027

    Geneva

    €3,315 + VAT
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  5. 19–23 Apr 2027

    Frankfurt

    €2,275 + VAT
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  6. 17–21 May 2027

    Barcelona

    €2,315 + VAT
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  7. 21–25 Jun 2027

    Frankfurt

    €2,275 + VAT
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  8. 19–23 Jul 2027

    Rome

    €2,430 + VAT
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  9. 16–20 Aug 2027

    Kuala Lumpur

    €2,125 + VAT
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  10. 20–24 Sep 2027

    Barcelona

    €2,315 + VAT
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  11. 18–22 Oct 2027

    Cape Town

    Lowest fee
    €1,825 + VAT
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  12. 15–19 Nov 2027

    Frankfurt

    €2,275 + VAT
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  13. 20–24 Dec 2027

    Barcelona

    €2,315 + VAT
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Online / Live sessions

  1. 14–18 Dec 2026

    Live virtual classroom

    Next date
    €1,815 + VAT
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  2. 18–22 Jan 2027

    Live virtual classroom

    €1,815 + VAT
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  3. 15–19 Feb 2027

    Live virtual classroom

    €1,815 + VAT
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  4. 15–19 Mar 2027

    Live virtual classroom

    €1,815 + VAT
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  5. 19–23 Apr 2027

    Live virtual classroom

    €1,815 + VAT
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  6. 17–21 May 2027

    Live virtual classroom

    €1,815 + VAT
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  7. 21–25 Jun 2027

    Live virtual classroom

    €1,815 + VAT
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  8. 19–23 Jul 2027

    Live virtual classroom

    €1,815 + VAT
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  9. 16–20 Aug 2027

    Live virtual classroom

    €1,815 + VAT
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  10. 20–24 Sep 2027

    Live virtual classroom

    €1,815 + VAT
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  11. 18–22 Oct 2027

    Live virtual classroom

    €1,815 + VAT
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  12. 15–19 Nov 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  13. 20–24 Dec 2027

    Live virtual classroom

    €1,815 + VAT
    Register

Introduction

Course overview

Economic decisions lie at the heart of business. Consequently, they are fundamental to its success. This course will allow business professionals to apply fundamental economic principles to real-world business challenges. Participants will gain knowledge and skills needed to craft successful business strategies. They will also learn how to analyze and assess the micro and macro environment in which their business operates in order to drive critical business decisions.

View full course outline

What you will achieve

Learning objectives

  • Interpret economic knowledge and establish the economic objectives of their firm
  • Estimate demand and analyze how demand elasticity affects revenues
  • Estimate cost and use different pricing strategies for a variety of market structures
  • Analyze the impact of essential macroeconomic indicators on the firm’s strategic decisions
  • Understand the implications of government economic policies on the economy in general and on businesses in particular

Who should attend

Target audience

  • Managers, business professionals, and individuals who have decided to explore how good economic decision making is fundamental to the success of business.

Methodology

Learning approach

  • On this course, participants will be able to interact with instructor, view slides, participate in group discussions, and complete team exercises and case studies.

Complete course outline

Five focused days of learning and application

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Day 1

The firm and its goals

  1. The economic goal of the firm and optimal decision making
  2. Goals other than profit
  3. Economic goals
  4. Economic objectives
  5. Noneconomic objectives
  6. Coffee break
  7. Noneconomic objectives (continued)
  8. Maximizing the wealth of stockholders
  9. Market Value Added (MVA)
  10. Economic Value Added (EVA)
  11. Economic profits
  12. Global application

Day 2

Demand estimation and forecasting techniques

  1. Demand elasticity and the revenues of a firm
  2. Price elasticities of several industries
  3. Economics in practice: ‘Elasticities at a Delicatessen in the Short Run and Long Run’
  4. Demand estimation
  5. Regression analysis application
  6. Coffee break
  7. Regression analysis application (continued)
  8. Forecasting techniques
  9. Expert opinion
  10. Opinion polls and market research
  11. Surveys of spending plans
  12. Economic indicators
  13. Projections

Day 3

Estimation of cost, pricing, and output decisions

  1. The importance of cost in managerial decisions
  2. The definition and use of cost in economic analysis
  3. Examples of ways companies have cut costs to remain competitive
  4. Cautionary note about the use of cost-cutting as a strategy
  5. Coffee break
  6. Cautionary note about the use of cost-cutting as a strategy (continued)
  7. Pricing and output decisions: Perfect competition and monopoly
  8. Pricing and output decisions: Monopolistic competition and oligopoly
  9. Special pricing practices
  10. Break-even analysis (Volume-Cost-Profit)

Day 4

Macroeconomic indicators and the firm’s strategic decisions

  1. The importance of the business cycle to businesses
  2. Economic growth and its positive effects
  3. Factors affecting the economy and the firm
  4. Inflation
  5. Coffee break
  6. Inflation (continued)
  7. Interest rates
  8. Unemployment
  9. Exchange rates
  10. Exchange rates effects on imports, exports, and real GDP

Day 5

The effects of government economic policies on businesses

  1. The way fiscal policies affect businesses
  2. Expansionary fiscal policy
  3. Contractionary fiscal policy
  4. The way monetary policies affect businesses
  5. Coffee break
  6. The way monetary policies affect businesses (continued)
  7. Expansionary monetary policy
  8. Contractionary monetary policy
  9. The effect of public debt on the economy and businesses
  10. The balance of trade and its impact on currency exchange rates

Ready to book?

Economics for Business Professionals

Next session: 14 - 18 December 2026, Rome

Register See all dates

Course FAQs

Questions about this course

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What does Economics for Business Professionals cover?

This course covers Leadership and Management through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 14 - 18 December 2026. See the course schedules section for the available dates and delivery formats.

Who should attend this course?

Managers, business professionals, and individuals who have decided to explore how good economic decision making is fundamental to the success of business.

Is bilingual course delivery available?

Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Check the course schedules section for currently published classroom and Online / Live sessions.

Where are classroom sessions delivered?

Current classroom venues include Rome, Kuala lumpur, Barcelona, Geneva, Frankfurt, Cape Town.

How long is the training programme?

The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).