Global Learning for Operational Leaders
Classroom
12 sessions
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Online / Live
12 sessions
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Introduction
Course overview
Digital technologies have transformed the way businesses are created, operated, and scaled. Entrepreneurs and business leaders must understand how to leverage digital platforms, innovative business models, customer-centric strategies, and emerging technologies to remain competitive in today's fast-changing marketplace. This course equips participants with the practical knowledge and strategic tools required to design, launch, and grow successful digital businesses while maximizing customer value and sustainable growth.
What you will achieve
Learning objectives
- Understand the principles of digital entrepreneurship and digital business transformation
- Identify market opportunities using customer insights and digital trends
- Develop effective digital marketing and customer acquisition strategies
- Design sustainable digital business models and e-commerce strategies
- Apply emerging technologies to support business innovation and growth
- Measure digital business performance using relevant KPIs and analytics
- Develop a comprehensive digital business plan ready for implementation
Who should attend
Target audience
- Entrepreneurs and startup founders
- Business owners
- Innovation managers
- Business development professionals
- Digital transformation leaders
- Marketing professionals
- Product managers
- Professionals seeking to launch or grow digital businesses
Methodology
Learning approach
- The course combines instructor-led presentations, interactive workshops, case studies, business model development exercises, group discussions, practical digital marketing activities, and hands-on business planning sessions.
Course content
Five focused days of learning and application
Day 1
Foundations of Digital Business Entrepreneurship
- Understanding the evolution of business in the digital economy
- Exploring the impact of digital transformation on organizations and entrepreneurs
- Assessing digital business opportunities through strategic SWOT analysis
- Coffee break
- Assessing digital business opportunities through strategic SWOT analysis (continued)
- Analyzing successful digital business models and entrepreneurial journeys
- Identifying emerging market trends and evolving customer behaviors
- Evaluating opportunities for creating value through digital innovation
Day 2
Digital Marketing and Customer Acquisition
- Understanding the role of digital marketing in business growth
- Developing search engine optimization (SEO) strategies to improve online visibility
- Planning and managing digital marketing campaigns using cloud-based marketing platforms
- Coffee break
- Planning and managing digital marketing campaigns using cloud-based marketing platforms (continued)
- Leveraging social media channels to build customer engagement and brand awareness
- Creating compelling content that attracts, converts, and retains customers
- Measuring marketing performance using digital analytics and campaign metrics
Day 3
Building Successful E-Commerce Businesses
- Understanding e-commerce business models and digital sales channels
- Selecting appropriate online platforms based on business objectives and customer needs
- Enhancing User Experience (UX) and Customer Experience (CX) for digital services
- Managing digital products, inventory, order fulfillment, and logistics
- Coffee break
- Managing digital products, inventory, order fulfillment, and logistics (continued)
- Implementing secure payment systems and building customer trust through digital security practices
- Practical workshop: Designing an end-to-end online business model
Day 4
Innovation and Digital Business Models
- Applying innovation principles to develop competitive digital businesses
- Exploring creative problem-solving techniques to support business innovation
- Designing subscription-based and recurring revenue business models
- Coffee break
- Designing subscription-based and recurring revenue business models (continued)
- Understanding platform-based business models and network effects
- Evaluating collaborative economy and peer-to-peer business opportunities
- Leveraging emerging technologies such as Artificial Intelligence (AI), Robotic Process Automation (RPA), and Business Intelligence (BI) to drive business growth
Day 5
Digital Business Planning and Growth Strategies
- Developing a comprehensive digital business model and implementation roadmap
- Defining customer personas, value propositions, and customer experience strategies
- Selecting effective customer acquisition, retention, and engagement strategies
- Coffee break
- Measuring business performance using digital KPIs and analytics
- Developing scalable growth strategies for sustainable digital business expansion
- Final workshop: Presenting a complete digital business plan with implementation roadmap, course review, and action planning
FAQ
Frequently asked questions
What does Digital Business Entrepreneurship (LM-038) cover?
This course covers Leadership and Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 18 - 22 January 2027. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Entrepreneurs and startup founders, Business owners, Innovation managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Amsterdam, London, Istanbul, Vienna, Barcelona, Paris, Frankfurt.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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