Global Learning for Operational Leaders
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
A clear business plan helps organisations and business units pursue growth, secure funding and align teams. Good plans combine market insight, realistic forecasts and actionable priorities.
This Aractech course covers business planning purpose and structure, market and customer analysis, growth strategies, marketing and sales plans, operations and resources, financial projections, risk and milestones. Participants build a business plan for a growth initiative.
What you will achieve
Learning objectives
- Structure effective business plans
- Analyse markets and customers
- Define growth strategies
- Plan marketing, sales and operations
- Build financial projections
- Set milestones and manage risks
Who should attend
Target audience
- Business unit managers
- Entrepreneurs
- Strategy and planning professionals
- Business development managers
- Finance managers
- SME owners
Methodology
Learning approach
- Practical workshops
- Financial modelling
- Case studies
- Group discussions
- Presentations
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Business Planning
- Purpose of business plans
- Structure
- Audiences
- Coffee break
- Audiences (continued)
- Common mistakes
- Exercise: Plan critique
Day 2
Market Analysis
- Market sizing
- Customer segments
- Competitors
- Coffee break
- Competitors (continued)
- Opportunities
- Workshop: Market analysis
Day 3
Growth Strategy
- Growth options
- Value proposition
- Marketing and sales
- Coffee break
- Marketing and sales (continued)
- Operations
- Exercise: Growth plan
Day 4
Financials
- Revenue forecasts
- Costs
- Cash flow
- Coffee break
- Cash flow (continued)
- Funding
- Lab: Financial projections
Day 5
Execution
- Milestones
- Risks
- KPIs
- Coffee break
- KPIs (continued)
- Presenting plans
- Capstone: Business plan presentation
FAQ
Frequently asked questions
What does Business Planning for Growth (PSM-015) cover?
This course covers Planning and Strategy Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 2 - 6 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Business unit managers, Entrepreneurs, Strategy and planning professionals
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Paris, Frankfurt, Munich, Amsterdam, London, Istanbul, Vienna, Barcelona, Cape Town.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
Send quick request
Send a fast enquiry about this course and the academy team will get back to you.
Get a quotation
Request a formal quotation
Choose an available date and venue, add your participants, and we will email a formal quotation for Business Planning for Growth to your business address.