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Course PR-001

Certified Public Relations Professional

This course will take you step-by-step through proven approaches to Public Relations (PR) planning and management. The outline covers PR in a Changing Environment, The Functions of PR, PR and Communication & The role of...

  • 5 daysClassroom or online
  • 14Upcoming dates
  • 6Cities
  • €2,125Fees from
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Certified Public Relations Professional
Next online class Live virtual classroom 16 - 20 November 2026 · €1,815 + VAT Next classroom session London 16 - 20 November 2026 · €2,815 + VAT

Your week at a glance

  1. Day 1 PR in a Changing Environment
  2. Day 2 The Functions of PR
  3. Day 3 PR and Communication & The role of PR professionals in dealing with the internal and external public
  4. Day 4 Written and Verbal communication Skills
  5. Day 5 Press Conferences

Choose your format and date

  • 5 days
  • 09:00–14:00
  • Certificate of attendance

Classroom sessions

  1. 16–20 Nov 2026

    London

    Next date
    €2,815 + VAT
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  2. 7–11 Dec 2026

    Munich

    €2,825 + VAT
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  3. 11–15 Jan 2027

    Barcelona

    €2,315 + VAT
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  4. 8–12 Feb 2027

    Frankfurt

    €2,275 + VAT
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  5. 8–12 Mar 2027

    Rome

    €2,430 + VAT
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  6. 12–16 Apr 2027

    Kuala Lumpur

    Lowest fee
    €2,125 + VAT
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  7. 10–14 May 2027

    Barcelona

    €2,315 + VAT
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  8. 14–18 Jun 2027

    London

    €2,815 + VAT
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  9. 12–16 Jul 2027

    Munich

    €2,825 + VAT
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  10. 9–13 Aug 2027

    Barcelona

    €2,315 + VAT
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  11. 13–17 Sep 2027

    Frankfurt

    €2,275 + VAT
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  12. 11–15 Oct 2027

    Rome

    €2,430 + VAT
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  13. 8–12 Nov 2027

    Kuala Lumpur

    Lowest fee
    €2,125 + VAT
    Register
  14. 13–17 Dec 2027

    Barcelona

    €2,315 + VAT
    Register

Online / Live sessions

  1. 16–20 Nov 2026

    Live virtual classroom

    Next date
    €1,815 + VAT
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  2. 7–11 Dec 2026

    Live virtual classroom

    €1,815 + VAT
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  3. 11–15 Jan 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  4. 8–12 Feb 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  5. 8–12 Mar 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  6. 12–16 Apr 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  7. 10–14 May 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  8. 14–18 Jun 2027

    Live virtual classroom

    €1,815 + VAT
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  9. 12–16 Jul 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  10. 9–13 Aug 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  11. 13–17 Sep 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  12. 11–15 Oct 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  13. 8–12 Nov 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  14. 13–17 Dec 2027

    Live virtual classroom

    €1,815 + VAT
    Register

Introduction

Course overview

This course will take you step-by-step through proven approaches to Public Relations (PR) planning and management. By following these steps,

PR professionals will achieve results that can be measured and reported back to top management, directly contributing to the organization’s success by enhancing its reputation and relationships.

You will be shown how the fundamentals of PR are vital and how significant they are to understanding organizational reputation and relationships.

A PR professional can often be in a challenging, complex, and confusing situation. Therefore, attending this course will enable you to develop the skills needed to present practical and achievable plans that win management's confidence.

View full course outline

What you will achieve

Learning objectives

  • List the functions of public relations in a changing environment
  • Plan and organize a PR program by familiarizing themselves with the main functions of a PR professional
  • Practice the critical communication skills and techniques essential for performing their PR duties
  • Implement their know-how to communicate effectively with the internal and external public of the organization
  • Justify the role of a PR professional in supporting the image and reputation of the organization by becoming proficient in both verbal and written communication
  • Prepare and execute a press conference

Who should attend

Target audience

  • Managers, supervisors, and officers experienced in public relations. This course will also benefit key personnel whose work involves contact and interaction with the internal or external public, particularly in personnel, marketing, sales, training, and administration.

Methodology

Learning approach

  • The workshop is interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment.
  • The course is based on presentations, role-playing and group exercises, experience sharing in roundtable discussions, team exercises, and group debriefing.

Complete course outline

Five focused days of learning and application

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Day 1

PR in a Changing Environment

  1. The origin and development of PR
  2. Definitions, scope, and objectives of PR
  3. Guiding principles of PR professionals
  4. PR campaigns
  5. Coffee break
  6. PR campaigns (continued)
  7. New roles and perspectives
  8. The role of PR in building and supporting the image of the organization

Day 2

The Functions of PR

  1. Management principles
  2. Planning and organizing the activities of PR
  3. Leading and controlling PR projects
  4. Ingredients of successful PR planning
  5. Coffee break
  6. Ingredients of successful PR planning (continued)
  7. Main qualities of PR professionals
  8. PR position in the organization
  9. Responsibilities of the PR professional

Day 3

PR and Communication & The role of PR professionals in dealing with the internal and external public

  1. PR and Communication
  2. Communicating with the internal and external public
  3. Key components in communication
  4. Diffusion and effects of communication
  5. What makes effective communicators in PR
  6. Coffee break
  7. What makes effective communicators in PR (continued)
  8. Communication functions
  9. Overcoming barriers in communication
  10. Nonverbal communication
  11. The communication abilities of PR professionals
  12. The role of PR professionals in dealing with the internal and external public
  13. Understanding and dealing with difficult personalities

Day 4

Written and Verbal communication Skills

  1. Importance of writing for PR
  2. Fundamentals of writing
  3. Written communication media
  4. Newsletter and brochures designs
  5. Verbal communication media
  6. The two parts of speaking
  7. Coffee break
  8. The two parts of speaking (continued)
  9. Causes for nervousness
  10. Speaking guidelines
  11. Importance of preparation
  12. The PAMPERS vocal techniques
  13. Audience attention and interest
  14. Body positioning

Day 5

Press Conferences

  1. Defining a press conference
  2. Reasons to hold a press conference
  3. Conducting a press conference
  4. Preparing a media and press kit
  5. Coffee break
  6. Preparing a media and press kit (continued)
  7. Building good relations with the media
  8. Principles of dealing with the press during a crisis

Ready to book?

Certified Public Relations Professional

Next session: 16 - 20 November 2026, London

Register See all dates

Course FAQs

Questions about this course

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What does Certified Public Relations Professional (PR-001) cover?

This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 16 - 20 November 2026. See the course schedules section for the available dates and delivery formats.

Who should attend this course?

Managers, supervisors, and officers experienced in public relations. This course will also benefit key personnel whose work involves contact and interaction with the internal or external public, particularly in personnel, marketing, sales, training, and administration.

Is bilingual course delivery available?

Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Check the course schedules section for currently published classroom and Online / Live sessions.

Where are classroom sessions delivered?

Current classroom venues include London, Munich, Barcelona, Frankfurt, Rome, Kuala lumpur.

How long is the training programme?

The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).