Global Learning for Operational Leaders
Professional training course
Certificate in Events Management
The course uses interactive techniques such as team exercises, case studies, individual exercises, role plays (rehearsed... The outline covers Foundations of Event Management, Steps in the Event Planning Process, Managin...
- 5 daysClassroom or online
- 14Upcoming dates
- 6Cities
- €1,978Fees from
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
The course uses interactive techniques such as team exercises, case studies, individual exercises, role plays (rehearsed and impromptu), videos, and group feedback.
What you will achieve
Learning objectives
- Explain the fundamental principles underlying event management
- Develop an event execution plan using a systematic step-by-step process
- Assess best practices for managing events logistics
- Implement diverse methodologies to assess the effectiveness of an event
- Suggest improvement that moves an event from good to great
Who should attend
Target audience
- This course is designed for professionals involved in public relations, event management, business etiquette and protocol activities.
Methodology
Learning approach
- The course uses interactive techniques such as team exercises, case studies, individual exercises, role plays (rehearsed and impromptu), videos, and group feedback.
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Foundations of Event Management
- Definition of ‘event’
- Reasons for organizing events
- Types of events
- Importance of events
- Coffee break
- Importance of events (continued)
- Definition of an event theme
- Steps to create and theme an event
- Stakeholders of an event
Day 2
Steps in the Event Planning Process
- Deciding the vision and theme of an event
- Conducting a SWOT analysis
- Setting goals and objectives
- Determining the event’s feasibility
- Coffee break
- Choosing an appropriate organizational structure
- Creating a plan
- Evaluating the event
- The 5 Ws of event creation
- Being S.M.A.R.T with your objectives
Day 3
Managing Event Logistics
- HR management for events
- Choosing an ideal venue
- Marketing and promoting your event
- Elements of event promotion and marketing
- Ticketing
- Signage
- Advertising
- Coffee break
- Advertising (continued)
- Budgeting of events
- Safety components in event management
- Risk mitigation and contingency plans
- Potential problems
- Weather
- No shows
- Delayed deliveries
Day 4
Event Assessment and Evaluation
- Differences between assessment and evaluation
- Six key stages in event evaluation
- Various methods of event evaluation
- Coffee break
- Various methods of event evaluation (continued)
- Gantt charts for managing task schedules
- The ROI evaluation
- Measuring social media engagement
Day 5
Organizing Great Events
- Needed steps for organizing influential events
- Plan and execute an effective campaign
- Use an efficient communication system
- Coffee break
- Use an efficient communication system (continued)
- Use the event website wisely
- Use technology wisely
- Execute a sound logistics system
Course FAQs
Questions about this course
What participants and training managers usually ask before booking Certificate in Events Management. Can't find your answer?
What does Certificate in Events Management cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
This course is designed for professionals involved in public relations, event management, business etiquette and protocol activities.
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include London, Istanbul, Barcelona, Rome, Munich, Amsterdam.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
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