Classroom
17 sessionsOnline / Live
17 sessionsIntroduction
Course overview
Organizations must continuously adapt to market shifts, competitive pressures, technological disruption, and changing customer expectations. Success depends on building strong strategies and managing change effectively. This course provides participants with practical tools to develop business strategies, translate plans into action, lead transformation initiatives, manage resistance, and evaluate results in dynamic environments.
What you will achieve
Learning objectives
- Understand modern business strategy concepts and frameworks
- Apply strategic analysis tools to evaluate markets and organizations
- Translate strategy into execution plans with measurable outcomes
- Use proven change management models effectively
- Manage resistance and improve stakeholder buy-in
- Strengthen leadership skills during transformation
- Measure strategic and change performance
- Use data and digital tools for better decision-making
Who should attend
Target audience
- Managers and Executives
- Strategy Professionals
- Project Managers
- Change Management Leaders
- Department Heads
- Business Owners
- Anyone responsible for planning and transformation initiatives
- Target Competencies
Methodology
Learning approach
- This course uses an interactive and practical approach through presentations, case studies, workshops, group discussions, strategy exercises, change simulations, and real workplace examples.
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Foundations of Business Strategy
- Core concepts and importance of business strategy
- Strategic thinking in competitive environments
- Analysing internal and external business conditions
- Using SWOT and PESTEL frameworks
- Coffee break
- Scenario planning for uncertainty and market shifts
- Competitive positioning and strategic choices
- Creating an organizational strategic overview
- Exercise: Build a preliminary strategic map
Day 2
Strategy Execution and Performance Measurement
- Converting strategy into operational action plans
- Common barriers to successful execution
- Performance systems for monitoring progress
- Goal-setting methods to align strategy and outcomes
- Coffee break
- Goal-setting methods to align strategy and outcomes (continued)
- Strategic portfolio management and prioritisation
- Aligning resources with strategic capabilities
- Exercise: Create an execution plan using KPIs and OKRs
Day 3
Foundations of Change Management
- Nature of organizational change in evolving markets
- Overview of Kotter, ADKAR, and McKinsey 7-S models
- Leadership responsibilities during transformation
- Emotional intelligence in managing change
- Coffee break
- Emotional intelligence in managing change (continued)
- Assessing organizational culture readiness
- Selecting the right change framework for the situation
- Exercise: Conduct a change readiness assessment
Day 4
Managing Resistance and Navigating Change
- Sources of resistance during change initiatives
- Techniques to reduce resistance and gain commitment
- Communication and engagement during transitions
- Managing politics and power dynamics in change programs
- Coffee break
- Managing politics and power dynamics in change programs (continued)
- Understanding employee experience through change stages
- Supporting stakeholders during complex transitions
- Exercise: Design a change communication plan
Day 5
Evaluating Change and Strategic Decision Making
- Measuring results of change initiatives
- Decision-making frameworks for strategic choices
- Ethical issues in transformation environments
- Measuring ROI of change initiatives
- Coffee break
- Digital transformation and AI impacts on strategy
- Using analytics in strategic decisions
- Case study: Lessons from digital transformation successes and failures
- Key takeaways and course review
FAQ
Frequently asked questions
What does Business Strategy and Change (LM-023) cover?
This course covers Leadership and Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Managers and Executives, Strategy Professionals, Project Managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Istanbul, Paris, Barcelona, Munich, Kuala lumpur, Amsterdam, London.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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