Global Learning for Operational Leaders
Classroom
15 sessions
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Online / Live
15 sessions
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Introduction
Course overview
The Marketing Public Relations (MPR) course is a comprehensive program designed to equip participants with the knowledge, skills, and tools necessary to effectively manage and integrate marketing and public relations strategies. This course explores how MPR drives brand awareness, builds trust, enhances corporate reputation, and supports business goals in a dynamic and ever-changing media landscape.
From mastering strategic planning and media relations to leveraging digital platforms and understanding future trends, participants will develop a strong foundation in both the traditional and innovative aspects of MPR. The program incorporates real-world applications, hands-on projects, and case studies to ensure practical learning and industry readiness.
Key focus areas include strategic MPR planning, stakeholder engagement, digital and social media integration, influencer marketing, crisis communication, and global MPR trends. By the end of the course, participants will be prepared to design and implement impactful MPR strategies that resonate with diverse audiences and deliver measurable results.
What you will achieve
Learning objectives
- Gain a comprehensive understanding of the evolution, significance, and key components of Marketing Public Relations (MPR)
- Apply the principles of strategic MPR planning to design and implement a comprehensive MPR strategy
- Equip participants with the skills and techniques to effectively build and manage relationships with the media and key stakeholders
- Integrate content creation, influencer marketing, and digital crisis management strategies to create effective digital and social media campaigns for MPR
- Evaluate the impact of emerging trends, data analytics, sustainability, and globalization on MPR practices and formulate strategies to address future challenges
Who should attend
Target audience
- This course is ideal for marketing professionals, PR practitioners, communications specialists, and anyone looking to advance their expertise in the interconnected fields of marketing and public relations.
- Target Competencies
- Strategic communication skills
- Media relationship building
- Stakeholder mapping and analysis
- Crisis communication management
- Cross-platform media engagement
- Evaluation and reporting
Methodology
Learning approach
- This course employs diverse interactive training techniques, including plenary discussions, case studies, team exercises, assessments, and questionnaires.
Complete course outline
Course outline and key learning areas
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Module 1
Introduction to Marketing Public Relations (MPR)
- Definition and scope of MPR
- History and evolution of MPR
- Role of MPR in Integrated Marketing Communications (IMC)
Module 2
Theories and models in MPR
- Grunig and Hunt’s four models of PR
- The PESO Model (Paid, Earned, Shared, Owned Media)
- Relationship management theory in MPR
- Ethical considerations in MPR
Module 3
Strategic MPR Planning
- MPR strategy development
- Message development and brand storytelling
- MPR tactics and tools
- Crisis communication in MPR
- Measuring and evaluating MPR effectiveness
Module 4
Media Relations and Stakeholder Engagement
- Understanding media relations
- Working with different media types
- Stakeholder mapping and engagement
- Managing media events and press conferences
- Managing negative media coverage
Module 5
Digital and Social Media in MPR
- The role of digital media in MPR
- Social media strategies for MPR
- Content creation and distribution
- Influencermarketing and MPR
- Digital crisis management
FAQ
Frequently asked questions
What does Leading Through Marketing-Public Relations (MPR) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 5 - 9 October 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
This course is ideal for marketing professionals, PR practitioners, communications specialists, and anyone looking to advance their expertise in the interconnected fields of marketing and public relations., Target Competencies, Strategic communication skills
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Frankfurt, Barcelona, London, Munich, Paris.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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Choose an available date and venue, add your participants, and we will email a formal quotation for Leading Through Marketing-Public Relations (MPR) to your business address.