Global Learning for Operational Leaders
Classroom
15 sessions
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Online / Live
15 sessions
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Introduction
Course overview
This course focuses on the responsible management of the travel industry to ensure the preservation of cultural, social, and environmental heritage while promoting economic growth. It starts by exploring the importance and dynamics of sustainable tourism in the context of a national strategy. Next, it lays out the fundamental principles for creating innovative tourism products. Finally, it explores the role of governance, risk, and quality in securing a sustainable approach toward tourism development.
What you will achieve
Learning objectives
- Identify the dynamics of tourism development and their importance for sustainable growth
- Recognize sound tourism governance practices and the influence of stakeholders on sector development
- Apply sustainability principles in the creation of innovative products
- Implement strategies to mitigate both the positive and negative effects of tourism
- Assess the effectiveness of quality controls applied in the development of tourism projects
Who should attend
Target audience
- Managers, supervisors, and decision-makers directly or indirectly involved in the tourism sector.
- Target Competencies
- Identifying the basics of tourism development
- Recognizing sustainability in tourism
- Governing in the tourism sector
- Managing innovative tourism experiences
- Engaging stakeholders (notably local communities)
- Applying quality standards and controls
Methodology
Learning approach
- This interactive course leverages a mixed learning approach, including presentations, video analysis, case studies, discussions, and group exercises.
Complete course outline
Course outline and key learning areas
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Module 1
Dynamics of Sustainable Tourism Development
- Introduction to tourism development
- Principles and strategies for sustainable tourism
- Sectorial approaches to tourism and sustainability
- Management tools for sustainable development
- Challenges and opportunities in tourism development
Module 2
Governance in Tourism
- Role of good governance
- Governance concepts in sustainable tourism
- Tourism and economic growth
- Tourism and employment
Module 3
Innovation in Tourism
- Creativity versus innovation
- Destination development
- Tourism innovation models
- Innovation toward a sustainable approach
Module 4
Tourism Impact
- Positive impacts of tourism
- Negative impacts of tourism
- Managing tourism impact
- Alternative tourism models to engage stakeholders
Module 5
Quality Control and Ecolabelling
- Fundamentals of quality control
- Future of tourism development
- Review of quality approach in tourism
- Quality assurance and ecolabels
FAQ
Frequently asked questions
What does Certificate in Sustainable Tourism Development (CSTD) cover?
This course covers Public Relations through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 12 - 16 October 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Managers, supervisors, and decision-makers directly or indirectly involved in the tourism sector., Target Competencies, Identifying the basics of tourism development
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Vienna, Barcelona, Paris, Munich, Amsterdam, London, Istanbul, Cape Town.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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