Classroom
15 sessionsOnline / Live
15 sessionsIntroduction
Course overview
In an increasingly interconnected world, businesses must venture beyond their borders and keep pace with competitors already embracing global expansion. This course investigates the distinct challenges and opportunities that arise from conducting business across national boundaries and demonstrates how organizations can formulate effective strategies to excel in international markets. Participants will be introduced to topics such as the international business environment, market entry strategies, cross-cultural management, performance management in global businesses, and global strategies for emerging markets.
What you will achieve
Learning objectives
- Analyze the global business environment and understand its impact on business strategy
- Evaluate different international market entry strategies and assess their suitability for various industries and companies
- Assess the various performance management tools that can be used in global businesses
- Align an organization’s vision, mission, and values to the global business strategy
- Identify factors influencing global business strategy in emerging markets and recognize the impact of future trends
Who should attend
Target audience
- Professionals, executives, managers, and business owners who aim to expand their organizations' operations to global markets or improve their knowledge on how to take their business strategy to the international level.
- Target Competencies
- Analyzing global markets
- Assessing global markets entry strategies
- Understanding cross-cultural challenges
- Managing performance in global business
- Implementing global business strategy in emerging markets
- Identifying future trends in global business strategy
Methodology
Learning approach
- This course uses hands-on practical exercises to enable participants to develop essential skills for global business strategy. Participants will work in teams to build their strategies and engage in group discussions and interactive activities to facilitate knowledge-sharing and the exchange of best practices.
Complete course outline
Course outline and key learning areas
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Module 1
Module 2. International Market Entry Strategies
- International market entry modes: Pros and cons
- Factors to consider when selecting a market entry mode
- The importance of strategic alliances in global business
- Forms of strategic alliances
- Selecting a strategic partner
Module 2
Module 3. Performance Management in Global Business
- Definition and importance of performance management
- The role of performance management in global business
- Factors affecting performance management in global businesses
- Measurement systems and KPIs for global businesses
- Performance measurement frameworks
Module 3
Module 4. Global Business Strategy Implementation
- Challenges faced during implementation
- Key components of global business strategy implementation
- Aligning organizational vision, mission, and values
- The importance of effectively implementing global business strategies
- Key success factors in global business strategy implementation
Module 4
Module 5. Practical Applications of Global Business Strategy
- Global business strategy in emerging markets
- The impact of technology on global business
- Global talent management
- Environmental and social responsibility strategy
- Future trends in global business strategy
FAQ
Frequently asked questions
What does Certificate in Global Business Strategy (CGBS) cover?
This course covers Planning and Strategy Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 12 - 16 October 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Professionals, executives, managers, and business owners who aim to expand their organizations' operations to global markets or improve their knowledge on how to take their business strategy to the international level., Target Competencies, Analyzing global markets
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Vienna, Barcelona, Paris, Munich, Amsterdam, London, Istanbul, Cape Town.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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Global Learning for Operational Leaders