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Professional training course

The Essentials of Business Etiquette and Protocol

First impressions are often made within seven seconds of a meeting and are difficult, if possible, to change. The outline covers Principles of Business Etiquette and Protocol, Achieving Communication Success, Personal an...

  • 5 daysClassroom or online
  • 14Upcoming dates
  • 9Cities
  • €2,210Fees from
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The Essentials of Business Etiquette and Protocol
Next online class Live virtual classroom 14 - 18 December 2026 · €1,815 + VAT Next classroom session Vienna 14 - 18 December 2026 · €3,225 + VAT

Your week at a glance

  1. Day 1 Principles of Business Etiquette and Protocol
  2. Day 2 Achieving Communication Success
  3. Day 3 Personal and Professional Conduct
  4. Day 4 Planning and Hosting VIP Occasions
  5. Day 5 Proper Communication Etiquette & Variations in Protocol and Etiquette

Choose your format and date

  • 5 days
  • 09:00–14:00
  • Certificate of attendance

Classroom sessions

  1. 14–18 Dec 2026

    Vienna

    Next date
    €3,225 + VAT
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  2. 14–18 Dec 2026

    Frankfurt

    €2,275 + VAT
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  3. 18–22 Jan 2027

    London

    €2,815 + VAT
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  4. 15–19 Feb 2027

    Munich

    €2,825 + VAT
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  5. 15–19 Mar 2027

    Madrid

    €3,400 + VAT
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  6. 19–23 Apr 2027

    Istanbul

    Lowest fee
    €2,210 + VAT
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  7. 17–21 May 2027

    Rome

    €2,430 + VAT
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  8. 21–25 Jun 2027

    Istanbul

    Lowest fee
    €2,210 + VAT
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  9. 19–23 Jul 2027

    Vienna

    €3,225 + VAT
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  10. 16–20 Aug 2027

    Istanbul

    Lowest fee
    €2,210 + VAT
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  11. 20–24 Sep 2027

    Vienna

    €3,225 + VAT
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  12. 18–22 Oct 2027

    Barcelona

    €2,315 + VAT
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  13. 15–19 Nov 2027

    Paris

    €2,810 + VAT
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  14. 20–24 Dec 2027

    Frankfurt

    €2,275 + VAT
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Online / Live sessions

  1. 14–18 Dec 2026

    Live virtual classroom

    Next date
    €1,815 + VAT
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  2. 14–18 Dec 2026

    Live virtual classroom

    €1,815 + VAT
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  3. 18–22 Jan 2027

    Live virtual classroom

    €1,815 + VAT
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  4. 15–19 Feb 2027

    Live virtual classroom

    €1,815 + VAT
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  5. 15–19 Mar 2027

    Live virtual classroom

    €1,815 + VAT
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  6. 19–23 Apr 2027

    Live virtual classroom

    €1,815 + VAT
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  7. 17–21 May 2027

    Live virtual classroom

    €1,815 + VAT
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  8. 21–25 Jun 2027

    Live virtual classroom

    €1,815 + VAT
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  9. 19–23 Jul 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  10. 16–20 Aug 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  11. 20–24 Sep 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  12. 18–22 Oct 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  13. 15–19 Nov 2027

    Live virtual classroom

    €1,815 + VAT
    Register
  14. 20–24 Dec 2027

    Live virtual classroom

    €1,815 + VAT
    Register

Introduction

Course overview

First impressions are often made within seven seconds of a meeting and are difficult, if possible, to change. Among other things, this course helps you leave a great first impression. It also addresses how to deal with others in a business setting, considering differences in culture and region. Since business is often conducted over lunch or dinner, dining skills can also impact someone’s opinion of you as a potential business partner. During the five days of this course, you will also get tips on applying proper manners and business etiquette in many different settings. In addition, many diplomatic 'incidents' occur due to the personnel's lack of understanding of various protocol standards. Therefore, a portion of the course is dedicated to introducing the international rules of protocol that need to be implemented during formal occasions and visits.

View full course outline

What you will achieve

Learning objectives

  • Analyze the principles of appropriate behavior in business and social contexts
  • Evaluate effective strategies for interacting and communicating with various guest types
  • Interpret appropriate personal and professional conduct in diverse situations
  • Compile the components necessary to plan VIP visits and formal occasions, embodying the role of an exemplary host
  • Devise proper communication etiquette in various scenarios
  • Assess variations in protocol and etiquette from different cultures, nations, and regions for effective implementation

Who should attend

Target audience

  • Personnel officers, public relations professionals, event organizers, personal assistants, employees in the hospitality business, and all those whose positions require dealing and interacting with important persons in government and private sectors.

Methodology

Learning approach

  • The course is designed to be interactive and participatory and includes various learning tools to enable the participants to operate effectively and efficiently in a multifunctional environment. It is built on four learning pillars: concept learning (lectures and presentations), role-playing (group exercises), experience sharing (roundtable discussions), and exposure to real-world problems and policy choices confronting delegates.

Complete course outline

Five focused days of learning and application

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Day 1

Principles of Business Etiquette and Protocol

  1. Definitions and concepts
  2. Guiding principle
  3. Importance of etiquette, protocol, and manners in business
  4. Coffee break
  5. Importance of etiquette, protocol, and manners in business (continued)
  6. Creating the right corporate image
  7. Six basic principles

Day 2

Achieving Communication Success

  1. Communication levels and definitions
  2. The four principles of communication
  3. Elements of the communication process
  4. Barriers to effective communication
  5. Coffee break
  6. Barriers to effective communication (continued)
  7. Overcoming communication barriers
  8. Communicating across cultures
  9. Communication: Key qualities
  10. Listening etiquette

Day 3

Personal and Professional Conduct

  1. Universal expectations for behavior
  2. Etiquette for formal occasions
  3. Handling difficult personalities
  4. Four choices for dealing with various behaviors
  5. Coffee break
  6. Four choices for dealing with various behaviors (continued)
  7. International business etiquette
  8. Customs and cultures
  9. Best practices

Day 4

Planning and Hosting VIP Occasions

  1. Preparation for official visits
  2. Protocol at events and summits
  3. Key qualities of the ideal host
  4. Seating strategies
  5. Coffee break
  6. Seating strategies (continued)
  7. Risk and contingency planning
  8. Mistakes to avoid
  9. Meeting at airports

Day 5

Proper Communication Etiquette & Variations in Protocol and Etiquette

  1. Proper Communication Etiquette
  2. Phone etiquette
  3. Meeting etiquette
  4. Email etiquette
  5. Titles and forms of address
  6. Exchanging gifts
  7. Coffee break
  8. Exchanging gifts (continued)
  9. Variations in Protocol and Etiquette
  10. Administrative protocols
  11. Flags, anthems and logos
  12. Awkward situations and solutions
  13. Professionalism
  14. Panoramic view of variations

Ready to book?

The Essentials of Business Etiquette and Protocol

Next session: 14 - 18 December 2026, Vienna

Register See all dates

Course FAQs

Questions about this course

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What does The Essentials of Business Etiquette and Protocol cover?

This course covers Interpersonal Skills and Self Development through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 14 - 18 December 2026. See the course schedules section for the available dates and delivery formats.

Who should attend this course?

Personnel officers, public relations professionals, event organizers, personal assistants, employees in the hospitality business, and all those whose positions require dealing and interacting with important persons in government and private sectors.

Is bilingual course delivery available?

Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Check the course schedules section for currently published classroom and Online / Live sessions.

Where are classroom sessions delivered?

Current classroom venues include Vienna, Frankfurt, London, Munich, Madrid, Istanbul, Rome, Barcelona, Paris.

How long is the training programme?

The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).