Global Learning for Operational Leaders
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0 sessionsIntroduction
Course overview
Customers increasingly expect a consistent purchasing and delivery experience across online stores, marketplaces, mobile applications, physical retail locations, and business-to-business channels. Meeting these expectations requires supply chains capable of coordinating inventory, orders, warehouses, transportation, and returns across multiple sales and fulfillment channels.
Traditional distribution models often struggle with fragmented inventory visibility, competing channel priorities, inaccurate stock availability, expensive last-mile delivery, and inefficient returns management. Omnichannel fulfillment addresses these challenges by connecting demand, inventory, order processing, and logistics operations within an integrated supply chain strategy.
The Omnichannel Supply Chain & E-Commerce Fulfillment course provides a practical understanding of designing, operating, and improving fulfillment networks that support both digital commerce and physical distribution. Participants explore omnichannel supply chain models, distributed inventory management, order management systems, warehouse operations, fulfillment technology, last-mile delivery, reverse logistics, and performance analytics.
The programme emphasizes operational decision-making, cost-to-serve analysis, customer experience, and scalable fulfillment strategies that balance service quality, speed, inventory availability, and profitability.
Professional Problems This Course Is Designed to Solve
Fragmented inventory across sales channels: Improving inventory visibility and stock allocation across e-commerce platforms, marketplaces, warehouses, and retail stores.
Inconsistent order fulfillment performance: Establishing coordinated order routing, picking, packing, dispatch, and delivery processes that support reliable customer service.
High fulfillment and last-mile delivery costs: Evaluating fulfillment network design, transportation options, delivery promises, and cost-to-serve trade-offs.
Stockouts and excess inventory: Applying demand forecasting, inventory segmentation, and replenishment planning to improve availability while controlling working capital.
Poor integration between commerce and logistics systems: Connecting order management, warehouse management, inventory, transportation, and e-commerce platforms.
Inefficient returns and reverse logistics: Designing structured return authorization, inspection, restocking, refurbishment, and disposition processes.
Limited visibility into fulfillment performance: Developing operational dashboards and KPIs covering order accuracy, on-time delivery, fulfillment cost, inventory performance, and customer experience.
What you will achieve
Learning objectives
- Explain the structure and operating principles of omnichannel supply chains
- Evaluate fulfillment strategies for e-commerce, marketplaces, and physical retail channels
- Design integrated order management and fulfillment workflows
- Improve inventory visibility, allocation, and replenishment across multiple channels
- Assess warehouse and distribution center requirements for omnichannel operations
- Compare centralized, decentralized, and store-based fulfillment models
- Evaluate last-mile delivery strategies and logistics cost drivers
- Develop efficient returns management and reverse logistics processes
Who should attend
Target audience
- This course is suitable for:
- Supply chain managers and directors
- E-commerce operations managers
- Logistics and distribution managers
- Warehouse and fulfillment center managers
- Retail operations and omnichannel managers
- Inventory planning and demand forecasting professionals
- Transportation and last-mile delivery managers
Methodology
Learning approach
- The programme combines instructor-led sessions, omnichannel supply chain case studies, fulfillment process mapping, inventory planning exercises, logistics simulations, system integration discussions, and performance improvement workshops.
- Participants work with realistic e-commerce and retail distribution scenarios to evaluate fulfillment network alternatives, design order routing workflows, analyze inventory requirements, and improve delivery and returns processes. Practical exercises emphasize the operational and financial trade-offs involved in omnichannel fulfillment decisions.
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Omnichannel Supply Chain Strategy and Fulfillment Network Design
- Understanding the differences between single-channel, multichannel, cross-channel, and omnichannel supply chain operating models
- Mapping customer journeys and fulfillment requirements across online stores, marketplaces, mobile commerce, physical retail, and business-to-business channels
- Evaluating centralized distribution centers, regional fulfillment facilities, micro-fulfillment centers, and store-based fulfillment models
- Comparing ship-from-warehouse, ship-from-store, click-and-collect, buy-online-pick-up-in-store (BOPIS), and direct-to-customer delivery strategies
- Coffee break
- Comparing ship-from-warehouse, ship-from-store, click-and-collect, buy-online-pick-up-in-store (BOPIS), and direct-to-customer delivery strategies (continued)
- Assessing fulfillment network design using service coverage, delivery speed, operating costs, inventory positioning, and capacity constraints
- Practical workshop: Designing an omnichannel fulfillment network for a retailer operating physical stores and multiple digital sales channels
Day 2
Inventory Management, Demand Planning and Order Orchestration
- Establishing unified inventory visibility across warehouses, retail stores, marketplaces, and third-party logistics providers
- Applying demand forecasting, inventory segmentation, safety stock, and replenishment planning across multiple fulfillment channels
- Designing inventory allocation rules that balance online demand, store availability, service priorities, and profitability
- Coffee break
- Understanding order management systems (OMS) and their role in order capture, inventory availability, allocation, routing, and exception handling
- Developing order routing logic based on inventory location, delivery commitments, fulfillment capacity, transportation costs, and customer preferences
- Practical exercise: Optimizing inventory allocation and order routing decisions across a network of stores and distribution centers
Day 3
E-Commerce Warehousing and Fulfillment Operations
- Designing fulfillment workflows covering order release, picking, packing, quality checks, labeling, dispatch, and shipment confirmation
- Comparing discrete picking, batch picking, zone picking, and wave picking for different order volumes and product characteristics
- Improving warehouse slotting, storage strategies, picking routes, labor productivity, and order accuracy
- Coffee break
- Improving warehouse slotting, storage strategies, picking routes, labor productivity, and order accuracy (continued)
- Evaluating automation technologies including barcode scanning, RFID, sortation systems, goods-to-person solutions, and autonomous mobile robots
- Integrating warehouse management systems (WMS) with e-commerce platforms, ERP systems, and order management applications
- Case study: Redesigning an e-commerce fulfillment center to improve throughput, reduce picking errors, and support seasonal demand peaks
Day 4
Last-Mile Delivery, Customer Experience and Reverse Logistics
- Evaluating parcel carriers, delivery service providers, third-party logistics partners, and alternative last-mile delivery models
- Designing delivery service options covering standard delivery, express delivery, scheduled delivery, pickup points, and store collection
- Analyzing transportation costs, delivery density, failed deliveries, route efficiency, and service-level trade-offs
- Coffee break
- Improving customer communication through shipment visibility, tracking information, proactive notifications, and exception management
- Developing reverse logistics processes covering return requests, collection, inspection, restocking, refurbishment, and product disposition
- Practical workshop: Evaluating last-mile delivery and returns scenarios to improve customer satisfaction while reducing fulfillment cost-to-serve
Day 5
Fulfillment Technology, Performance Analytics and Continuous Improvement
- Understanding the integration of OMS, WMS, TMS, ERP, inventory platforms, and e-commerce applications within an omnichannel technology architecture
- Applying supply chain analytics to monitor order processing, fulfillment lead times, inventory availability, delivery performance, and returns
- Developing performance indicators including perfect order rate, on-time-in-full delivery, order accuracy, inventory turnover, cost per order, and return processing time
- Coffee break
- Developing performance indicators including perfect order rate, on-time-in-full delivery, order accuracy, inventory turnover, cost per order, and return processing time (continued)
- Assessing the use of artificial intelligence, predictive analytics, and automation in demand planning, inventory optimization, order routing, and fulfillment operations
- Establishing fulfillment governance, supplier performance management, service-level agreements, operational risk controls, and continuous improvement priorities
- Capstone exercise: Developing an Omnichannel Supply Chain and E-Commerce Fulfillment Improvement Plan covering network design, inventory strategy, order orchestration, warehouse operations, last-mile delivery, technology integration, and performance KPIs
FAQ
Frequently asked questions
What does Omnichannel Supply Chain & E-Commerce Fulfillment (PSCM-021) cover?
This course covers Procurement and Supply Chain Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The course schedule and fee are available on request. Contact Aractech for current availability and a quotation.
Who should attend this course?
This course is suitable for:, Supply chain managers and directors, E-commerce operations managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
The schedule and fee, including any available delivery options, are available on request. Contact Aractech for details.
Where are classroom sessions delivered?
Classroom venues are confirmed in the schedule panel for each published session.
How long is the training programme?
The programme runs for five days, with up to five training hours per day, from 9:00 AM to 2:00 PM. Each programme includes a total of 25 training hours.
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