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Win-Win Negotiation Skills

Professional training course

Win-Win Negotiation Skills

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Classroom

14 sessions
9 - 13 November 2026 €2,315 + VAT Register
14 - 18 December 2026 €3,225 + VAT Register
18 - 22 January 2027 €2,815 + VAT Register
15 - 19 February 2027 €2,275 + VAT Register
15 - 19 March 2027 €3,460 + VAT Register
19 - 23 April 2027 €1,925 + VAT Register
17 - 21 May 2027 €2,815 + VAT Register
21 - 25 June 2027 €2,315 + VAT Register
19 - 23 July 2027 €3,225 + VAT Register
16 - 20 August 2027 €2,815 + VAT Register
20 - 24 September 2027 €2,275 + VAT Register
18 - 22 October 2027 €3,460 + VAT Register
15 - 19 November 2027 €1,925 + VAT Register
20 - 24 December 2027 €2,815 + VAT Register
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Online / Live

14 sessions
9 - 13 November 2026 €1,815 + VAT Register
14 - 18 December 2026 €1,815 + VAT Register
18 - 22 January 2027 €1,815 + VAT Register
15 - 19 February 2027 €1,815 + VAT Register
15 - 19 March 2027 €1,815 + VAT Register
19 - 23 April 2027 €1,815 + VAT Register
17 - 21 May 2027 €1,815 + VAT Register
21 - 25 June 2027 €1,815 + VAT Register
19 - 23 July 2027 €1,815 + VAT Register
16 - 20 August 2027 €1,815 + VAT Register
20 - 24 September 2027 €1,815 + VAT Register
18 - 22 October 2027 €1,815 + VAT Register
15 - 19 November 2027 €1,815 + VAT Register
20 - 24 December 2027 €1,815 + VAT Register
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Introduction

Course overview

Negotiation is part of our daily lives. Every day we negotiate with customers, suppliers, co-workers, business associates and family members. Negotiation is a method by which people settle differences. It is, to put it simply, the process of trying to get what you want from another person. Too often, business negotiations are limited to a battle over price. While price is of course important, this single-mindedness limits the total value that the parties could benefit from in a partnership. In this negotiation training course, you will gain insight into the habits of good negotiators as you build your own skills. Through a series of group exercises, you will be able to learn and practice proven negotiation tactics, refine your personal negotiating style, and improve your ability to negotiate successfully and effectively in any situation.

View full course outline

What you will achieve

Learning objectives

  • Compare and contrast between the integrative and the distributive types of negotiations
  • Evaluate and assess the soft, hard and principled styles in negotiation
  • Identify and assess personality styles in negotiation
  • Distinguish between the four phases of negotiation
  • Examine and apply the different negotiating tactics
  • Discover the best approach to resolving conflict and building trust
  • Plan and conduct effective negotiations as part of a negotiating team

Who should attend

Target audience

  • This course is designed for executives, managers, professionals, salespeople, entrepreneurs, customer service representatives, and anyone who wishes to enhance their negotiation skills and make negotiations a more enjoyable, rewarding and effective part of their job.

Methodology

Learning approach

  • In this course, participants are exposed to a mixture of interactive and cooperative learning techniques such as lectures and presentations, interactive exercises, games, group activities and role plays.

Complete course outline

Five focused days of learning and application

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Day 1

Introduction to basic negotiation skills

  1. The many faces of negotiation
  2. Why do we need to negotiate?
  3. Negotiation philosophies
  4. Distributive bargaining
  5. Integrative bargaining
  6. Integrative versus distributive bargaining
  7. Coffee break
  8. Integrative versus distributive bargaining (continued)
  9. Negotiation outcomes
  10. Negotiation behaviors
  11. Soft and hard bargaining
  12. Tit-for-tat bargaining
  13. Principled negotiation
  14. Persuasion versus negotiation

Day 2

Negotiation and personality styles

  1. Characteristics of a good negotiator
  2. Negotiation styles
  3. Analyzing personality styles using the DiSC profile
  4. Why DiSC?
  5. Coffee break
  6. Why DiSC? (continued)
  7. Characteristics of a D, i, S, and C
  8. Communicating with a D, i, S, and C
  9. Behavioral style summary

Day 3

Essentials of negotiation

  1. The four phases of negotiation
  2. Plan/prepare
  3. Discuss/debate
  4. Propose/bargain
  5. Coffee break
  6. Propose/bargain (continued)
  7. Close/deal/no deal
  8. Negotiation check list, dos and don'ts
  9. Choosing when to walk away
  10. Best alternative to a negotiated agreement (BATNA)
  11. Negotiation planning, preparing, and power

Day 4

The seven pillars of negotiation wisdom

  1. Interest
  2. Options
  3. Alternatives
  4. Legitimacy
  5. Coffee break
  6. Communication
  7. Commitments
  8. Relationships
  9. Assessing the source of negotiating power
  10. Altering the balance of power

Day 5

Negotiation strategies, tactics and trust building

  1. Thirteen basic negotiation tactics
  2. Negotiation mistakes to avoid
  3. Dealing with difficult negotiators
  4. Trust-building
  5. Coffee break
  6. Trust-building (continued)
  7. Ranking the 10 trust-building behaviors in negotiations

FAQ

Frequently asked questions

What does Win-Win Negotiation Skills cover?

This course covers Interpersonal Skills and Self Development through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.

Who should attend this course?

This course is designed for executives, managers, professionals, salespeople, entrepreneurs, customer service representatives, and anyone who wishes to enhance their negotiation skills and make negotiations a more enjoyable, rewarding and effective part of their job.

Is bilingual course delivery available?

Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Check the course schedules section for currently published classroom and Online / Live sessions.

Where are classroom sessions delivered?

Current classroom venues include London, Munich, Barcelona, Frankfurt, Rome, Kuala lumpur.

How long is the training programme?

The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).