Global Learning for Operational Leaders
Classroom
12 sessions
Scroll for more
Online / Live
12 sessions
Scroll for more
Introduction
Course overview
Governments must communicate clearly about policies, services and crises, and engage citizens in decisions that affect them. Trust depends on transparency, consistency and listening.
This Aractech course covers government communication strategy, message development, media relations, digital and social media, crisis communication, public consultation and participation methods, misinformation management and evaluating communication. Participants develop a communication and engagement plan.
The course suits government communicators and policy officials.
What you will achieve
Learning objectives
- Develop government communication strategies
- Craft clear public messages
- Manage media and digital channels
- Communicate during crises
- Engage citizens through consultation and participation
- Counter misinformation and evaluate impact
Who should attend
Target audience
- Government communication officers
- Spokespersons
- Policy officials
- Public engagement specialists
- Municipal communicators
- Ministry media staff
Methodology
Learning approach
- Case studies
- Message workshops
- Media role plays
- Engagement design exercises
- Planning
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Government Communication
- Role and principles
- Public trust
- Audiences
- Channels
- Coffee break
- Channels (continued)
- Ethics
- Exercise: Communication audit
Day 2
Messages and Media
- Message development
- Plain language
- Media relations
- Press conferences
- Coffee break
- Press conferences (continued)
- Spokespeople
- Role play: Media briefing
Day 3
Digital Communication
- Social media
- Content
- Misinformation
- Monitoring
- Coffee break
- Monitoring (continued)
- Accessibility
- Workshop: Digital plan
Day 4
Public Engagement
- Consultation methods
- Participatory approaches
- Digital engagement
- Feedback loops
- Coffee break
- Feedback loops (continued)
- Case study: Public consultation
- Exercise: Engagement design
Day 5
Crisis and Evaluation
- Crisis communication
- Coordination
- Evaluation
- Coffee break
- Evaluation (continued)
- Improvement
- Capstone: Communication and engagement plan
FAQ
Frequently asked questions
What does Government Communication and Public Engagement (GPS-018) cover?
This course covers Government and Public Sector through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 25 - 29 January 2027. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Government communication officers, Spokespersons, Policy officials
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Amsterdam, London, Istanbul, Vienna, Barcelona, Paris, Frankfurt.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
Send quick request
Send a fast enquiry about this course and the academy team will get back to you.
Get a quotation
Request a formal quotation
Choose an available date and venue, add your participants, and we will email a formal quotation for Government Communication and Public Engagement to your business address.