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Course DIT-005

Generative AI and ChatGPT: A Game-Changer for Business Innovation

Generative AI, fueled by technologies like ChatGPT, is a game-changer in today’s business world. The outline covers Introduction to Generative AI and ChatGPT, Generative AI in Business Operations, Driving Customer Engage...

  • 5 daysClassroom or online
  • 13Upcoming dates
  • 7Cities
  • €1,825Fees from
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Generative AI and ChatGPT: A Game-Changer for Business Innovation
Next online class Live virtual classroom 14 - 18 December 2026 · €1,815 + VAT Next classroom session Barcelona 14 - 18 December 2026 · €2,315 + VAT

Your week at a glance

  1. Day 1 Introduction to Generative AI and ChatGPT
  2. Day 2 Generative AI in Business Operations
  3. Day 3 Driving Customer Engagement and Experience with AI
  4. Day 4 AI-Powered Innovation and Product Development
  5. Day 5 Ethics, Risks, and Future Trends in AI

Choose your format and date

  • 5 days
  • 09:00–14:00
  • Certificate of attendance

Classroom sessions

  1. 14–18 Dec 2026

    Barcelona

    Next date
    €2,315 + VAT
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  2. 18–22 Jan 2027

    Rome

    €2,430 + VAT
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  3. 15–19 Feb 2027

    Munich

    €2,825 + VAT
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  4. 15–19 Mar 2027

    Amsterdam

    €2,425 + VAT
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  5. 19–23 Apr 2027

    London

    €2,815 + VAT
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  6. 17–21 May 2027

    Istanbul

    €2,210 + VAT
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  7. 21–25 Jun 2027

    Cape Town

    Lowest fee
    €1,825 + VAT
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  8. 19–23 Jul 2027

    Barcelona

    €2,315 + VAT
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  9. 16–20 Aug 2027

    Rome

    €2,430 + VAT
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  10. 20–24 Sep 2027

    Munich

    €2,825 + VAT
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  11. 18–22 Oct 2027

    Amsterdam

    €2,425 + VAT
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  12. 15–19 Nov 2027

    London

    €2,815 + VAT
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  13. 20–24 Dec 2027

    Istanbul

    €2,210 + VAT
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Online / Live sessions

  1. 14–18 Dec 2026

    Live virtual classroom

    Next date
    €1,815 + VAT
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  2. 18–22 Jan 2027

    Live virtual classroom

    €1,815 + VAT
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  3. 15–19 Feb 2027

    Live virtual classroom

    €1,815 + VAT
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  4. 15–19 Mar 2027

    Live virtual classroom

    €1,815 + VAT
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  5. 19–23 Apr 2027

    Live virtual classroom

    €1,815 + VAT
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  6. 17–21 May 2027

    Live virtual classroom

    €1,815 + VAT
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  7. 21–25 Jun 2027

    Live virtual classroom

    €1,815 + VAT
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  8. 19–23 Jul 2027

    Live virtual classroom

    €1,815 + VAT
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  9. 16–20 Aug 2027

    Live virtual classroom

    €1,815 + VAT
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  10. 20–24 Sep 2027

    Live virtual classroom

    €1,815 + VAT
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  11. 18–22 Oct 2027

    Live virtual classroom

    €1,815 + VAT
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  12. 15–19 Nov 2027

    Live virtual classroom

    €1,815 + VAT
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  13. 20–24 Dec 2027

    Live virtual classroom

    €1,815 + VAT
    Register

Introduction

Course overview

Generative AI, fueled by technologies like ChatGPT, is a game-changer in today’s business world. These advanced tools have the potential to transform how companies operate, innovate, and engage with their customers.

From improving efficiency and productivity to opening up new opportunities for customer interaction, ChatGPT and generative AI are paving the way for groundbreaking possibilities.

c Participants will discover how ChatGPT can streamline workflows, automate routine tasks, and provide creative solutions to complex challenges.

The course goes beyond theory, offering practical strategies for applying AI to enhance customer experiences, optimize decision-making, and create value in various business functions.

Through a blend of interactive lectures, hands-on exercises, and real-world case studies, participants will learn how generative AI is being utilized across industries.

Whether it's personalizing marketing efforts, designing new products, or improving customer support with AI-powered chatbots, this course will provide the tools needed to fully harness the potential of generative AI.

Furthermore, the course addresses the ethical considerations and risks of AI adoption, preparing participants to use these technologies in a responsible and effective manner.

By the end of the program, attendees will have a solid grasp of generative AI and the confidence to lead AI-driven innovation in their organizations.

Training Objectives

By the end of this training course, participants will be able to:

Understand the principles and capabilities of ChatGPT and generative AI

Identify potential business areas where generative AI can drive innovation

Implement AI-driven strategies for improving customer engagement and operational efficiency

Utilize AI tools for content creation, marketing, and product development

Mitigate risks and address ethical considerations associated with generative AI

View full course outline

Who should attend

Target audience

  • Business leaders and executives looking to integrate AI into their innovation strategies
  • Marketing and customer experience professionals seeking to enhance engagement through AI
  • Product managers aiming to incorporate AI-driven solutions into product design
  • IT professionals and data analysts exploring generative AI tools for business processes
  • Entrepreneurs interested in leveraging AI to develop cutting-edge business models

Methodology

Learning approach

  • This training course will utilise a variety of proven adult learning techniques to ensure maximum understanding, comprehension and retention of the information presented. This includes an interactive mixture of lecture-led learning & group discussions.

Complete course outline

Five focused days of learning and application

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Day 1

Introduction to Generative AI and ChatGPT

  1. Overview of generative AI and its evolution
  2. Understanding ChatGPT: Key features, capabilities, and applications
  3. Real-world case studies of AI-driven business innovation
  4. Coffee break
  5. Real-world case studies of AI-driven business innovation (continued)
  6. Hands-on session: Exploring ChatGPT in business scenarios

Day 2

Generative AI in Business Operations

  1. Enhancing productivity with AI: Workflow automation and task optimization
  2. Leveraging AI for data analysis and decision-making
  3. AI tools for internal and external communication
  4. Coffee break
  5. AI tools for internal and external communication (continued)
  6. Workshop: Designing AI workflows for operational efficiency

Day 3

Driving Customer Engagement and Experience with AI

  1. Personalization and customer insights through generative AI
  2. Chatbots and virtual assistants for customer service excellence
  3. Building brand loyalty with AI-driven marketing strategies
  4. Coffee break
  5. Building brand loyalty with AI-driven marketing strategies (continued)
  6. Group activity: Creating customer-centric AI solutions

Day 4

AI-Powered Innovation and Product Development

  1. Generative AI for ideation and prototyping
  2. Content creation: AI in marketing, design, and storytelling
  3. Coffee break
  4. Content creation: AI in marketing, design, and storytelling (continued)
  5. Exploring new business models enabled by AI
  6. Hands-on exercise: Developing an AI-driven product concept

Day 5

Ethics, Risks, and Future Trends in AI

  1. Addressing ethical challenges: Bias, transparency, and accountability
  2. Managing risks: Data privacy, security, and compliance
  3. Coffee break
  4. Managing risks: Data privacy, security, and compliance (continued)
  5. Emerging trends in generative AI and their implications for businesses
  6. Final project: Presenting an AI innovation plan for a business scenario

Ready to book?

Generative AI and ChatGPT: A Game-Changer for Business Innovation

Next session: 14 - 18 December 2026, Barcelona

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Course FAQs

Questions about this course

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What does Generative AI and ChatGPT: A Game-Changer for Business Innovation (DIT-005) cover?

This course covers Digital Innovation and Transformation through a structured five-day outline focused on practical application, discussion, and implementation planning.

When is the next available session?

The next scheduled session starts on 14 - 18 December 2026. See the course schedules section for the available dates and delivery formats.

Who should attend this course?

Business leaders and executives looking to integrate AI into their innovation strategies, Marketing and customer experience professionals seeking to enhance engagement through AI, Product managers aiming to incorporate AI-driven solutions into product design

Is bilingual course delivery available?

Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.

How can I register for a session?

Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.

Is this course available online as well as classroom-based?

Check the course schedules section for currently published classroom and Online / Live sessions.

Where are classroom sessions delivered?

Current classroom venues include Barcelona, Rome, Munich, Amsterdam, London, Istanbul, Cape Town.

How long is the training programme?

The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).