Classroom
14 sessionsOnline / Live
14 sessionsIntroduction
Course overview
Lean startup methods help organisations test new ideas quickly and cheaply before committing large investments. Applying them inside established companies requires adapting processes, culture and governance.
This Aractech course covers lean startup principles, customer discovery, hypotheses and minimum viable products, experiments, metrics, pivot decisions, corporate innovation structures and scaling validated ideas. Participants test a business idea using lean methods.
What you will achieve
Learning objectives
- Explain lean startup principles
- Conduct customer discovery
- Formulate and test business hypotheses
- Design minimum viable products and experiments
- Use metrics for pivot or persevere decisions
- Apply lean methods within corporate structures
Who should attend
Target audience
- Innovation managers
- Product managers
- Intrapreneurs
- Business development professionals
- Entrepreneurs
- Strategy professionals
Methodology
Learning approach
- Hands-on experiments
- Customer interviews
- Canvas workshops
- Case studies
- Pitch practice
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Lean Startup Principles
- Build-measure-learn
- Assumptions
- Business model canvas
- Coffee break
- Business model canvas (continued)
- Corporate context
- Exercise: Assumption mapping
Day 2
Customer Discovery
- Interview techniques
- Problem validation
- Customer segments
- Coffee break
- Customer segments (continued)
- Insights
- Practice: Customer interviews
Day 3
MVPs and Experiments
- MVP types
- Experiment design
- Metrics
- Coffee break
- Metrics (continued)
- Running tests
- Workshop: Experiment plan
Day 4
Pivot or Persevere
- Interpreting results
- Pivot types
- Innovation accounting
- Coffee break
- Innovation accounting (continued)
- Decision-making
- Case study: Corporate pivot
Day 5
Scaling in Corporations
- Innovation structures
- Funding
- Scaling
- Coffee break
- Scaling (continued)
- Culture
- Capstone: Validated idea pitch
FAQ
Frequently asked questions
What does Lean Startup Methods for Corporate Innovation (DIT-043) cover?
This course covers Digital Innovation and Transformation through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Innovation managers, Product managers, Intrapreneurs
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Barcelona, Frankfurt, London, Munich, Paris.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
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Choose an available date and venue, add your participants, and we will email a formal quotation for Lean Startup Methods for Corporate Innovation to your business address.
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