Global Learning for Operational Leaders
Course CM-004
Business Strategy Construction
The construction industry operates in a highly competitive, risk-driven, and project-based environment where strategic t... The outline covers Introduction to Business Strategy in Construction, Competitive Strategy and M...
- 5 daysClassroom or online
- 14Upcoming dates
- 7Cities
- €1,625Fees from
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
The construction industry operates in a highly competitive, risk-driven, and project-based environment where strategic thinking is essential for long-term success. This course equips professionals with the tools and frameworks needed to develop, implement, and evaluate effective business strategies within construction organizations. Participants will gain insights into market positioning, financial planning, risk management, and operational efficiency, enabling them to improve profitability, win more projects, and sustain competitive advantage in a rapidly evolving industry.
What you will achieve
Learning objectives
- Understand key strategic management concepts in construction
- Analyze market trends and competitive environments
- Develop effective business strategies for construction firms
- Apply strategic tools such as SWOT, PESTLE, and Porter’s Five Forces
- Align operational activities with strategic goals
- Improve project selection and bidding strategies
- Manage risks and uncertainties in construction projects
- Evaluate financial performance and strategic outcomes
Who should attend
Target audience
- Construction Company Owners and Executives
- Project Managers and Senior Engineers
- Business Development and Strategy Managers
- Contract Managers and Commercial Managers
- Consultants and Professionals in the construction sector
Methodology
Learning approach
- This course combines interactive lectures, real-life case studies from construction projects, and practical strategy development exercises. Participants will engage in group discussions, scenario analysis, and strategic planning workshops. Tools such as SWOT analysis, competitive positioning, and financial evaluation models will be applied to real-world construction business challenges.
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Introduction to Business Strategy in Construction
- Overview of the construction industry landscape
- Importance of strategy in project-based organizations
- Strategic management concepts and frameworks
- Coffee break
- Strategic management concepts and frameworks (continued)
- Vision, mission, and organizational goals
- External environment analysis (market trends, regulations)
Day 2
Competitive Strategy and Market Positioning
- Industry analysis and competition in construction
- Porter’s Five Forces model
- SWOT and PESTLE analysis
- Coffee break
- SWOT and PESTLE analysis (continued)
- Market segmentation and targeting
- Building competitive advantage
Day 3
Financial Strategy and Project Selection
- Financial fundamentals for construction businesses
- Cost structures and profit margins
- Project feasibility and investment appraisal
- Coffee break
- Project feasibility and investment appraisal (continued)
- Bidding and tendering strategies
- Resource allocation and portfolio management
Day 4
Risk Management and Operational Strategy
- Identifying and managing construction risks
- Contractual and commercial risks
- Supply chain and procurement strategies
- Coffee break
- Supply chain and procurement strategies (continued)
- Operational efficiency and productivity improvement
- Technology and innovation in construction
Day 5
Strategy Implementation and Performance Management
- Translating strategy into action plans
- Change management in construction organizations
- Key performance indicators (KPIs) and benchmarking
- Coffee break
- Key performance indicators (KPIs) and benchmarking (continued)
- Monitoring and evaluating strategic performance
- Case studies and strategic planning workshop
Course FAQs
Questions about this course
What participants and training managers usually ask before booking Business Strategy Construction. Can't find your answer?
What does Business Strategy Construction (CM-004) cover?
This course covers Construction Management through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 16 - 20 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Construction Company Owners and Executives, Project Managers and Senior Engineers, Business Development and Strategy Managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Paris, Istanbul, Amsterdam, London, Cape Town, Barcelona, Vienna.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
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Choose an available date and venue, add your participants, and we will email a formal quotation for Business Strategy Construction to your business address.