Global Learning for Operational Leaders
Classroom
16 sessions
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Online / Live
16 sessions
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Introduction
Course overview
Surveys are used to measure customer satisfaction, employee engagement, market needs and programme outcomes. Poorly designed surveys produce misleading results.
This Aractech course covers survey objectives, questionnaire design, question types and bias, sampling, online survey tools, data cleaning, analysis of quantitative and open-ended responses, reporting and acting on results. Participants design and analyse a survey.
What you will achieve
Learning objectives
- Define survey objectives and design
- Write unbiased survey questions
- Plan sampling and maximise response rates
- Clean and prepare survey data
- Analyse quantitative and qualitative responses
- Report and act on survey findings
Who should attend
Target audience
- HR and engagement professionals
- Customer experience managers
- Researchers
- Marketing analysts
- Public sector officials
- M&E staff
Methodology
Learning approach
- Design workshops
- Question critique exercises
- Analysis labs
- Case studies
- Report writing
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Survey Planning
- Objectives
- Survey types
- Target population
- Coffee break
- Target population (continued)
- Ethics and privacy
- Exercise: Survey brief
Day 2
Questionnaire Design
- Question types
- Scales
- Bias
- Coffee break
- Bias (continued)
- Structure and flow
- Workshop: Questionnaire drafting
Day 3
Sampling and Data Collection
- Sampling methods
- Sample size
- Response rates
- Coffee break
- Response rates (continued)
- Online tools
- Pilot testing
Day 4
Analysis
- Data cleaning
- Descriptive analysis
- Cross-tabulation
- Significance
- Coffee break
- Significance (continued)
- Open-ended analysis
- Lab: Survey analysis
Day 5
Reporting and Action
- Reporting
- Visualisation
- Action planning
- Coffee break
- Action planning (continued)
- Follow-up surveys
- Capstone: Survey report
FAQ
Frequently asked questions
What does Survey Design and Analysis (DMBI-033) cover?
This course covers Data Management and Business Intelligence through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 2 - 6 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
HR and engagement professionals, Customer experience managers, Researchers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Rome, Vienna, Barcelona, Kuala lumpur, Dubai, Munich, Madrid, Geneva, Istanbul, Cape Town, Paris, Frankfurt.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
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Choose an available date and venue, add your participants, and we will email a formal quotation for Survey Design and Analysis to your business address.