Global Learning for Operational Leaders
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
Sales and customer service teams can use generative AI to research accounts, personalise outreach, prepare proposals, answer customer questions and coach agents. Used well, AI raises productivity and customer satisfaction.
This Aractech course covers practical AI applications for prospecting, account research, proposal writing, sales coaching, customer service responses, knowledge bases and analytics, together with data protection and brand consistency. Participants build AI-assisted sales and service workflows.
What you will achieve
Learning objectives
- Use AI for account research and prospecting
- Personalise outreach and proposals with AI
- Apply AI to sales coaching and preparation
- Improve customer service responses with AI
- Build AI-supported knowledge bases
- Govern AI use for data and brand
Who should attend
Target audience
- Sales professionals and managers
- Customer service managers and agents
- Account managers
- Business development staff
- Contact centre leaders
- Marketing operations staff
Methodology
Learning approach
- Hands-on exercises
- Role plays
- Prompt workshops
- Case studies
- Workflow design
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
AI in Sales and Service
- Use cases
- Tools
- Limitations
- Coffee break
- Limitations (continued)
- Customer expectations
- Exercise: Opportunity mapping
Day 2
Prospecting and Proposals
- Account research
- Personalised outreach
- Proposal drafting
- Coffee break
- Proposal drafting (continued)
- Value messaging
- Lab: Proposal exercise
Day 3
Sales Coaching
- Call preparation
- Objection handling practice
- Meeting summaries
- Coffee break
- Meeting summaries (continued)
- CRM updates
- Role play: AI-supported preparation
Day 4
Customer Service
- Response drafting
- Knowledge bases
- Chatbots
- Coffee break
- Chatbots (continued)
- Quality assurance
- Case study: AI service desk
Day 5
Governance and Workflows
- Data protection
- Brand voice
- Accuracy
- Coffee break
- Accuracy (continued)
- Workflow design
- Capstone: Sales and service AI playbook
FAQ
Frequently asked questions
What does Generative AI for Sales and Customer Service (DIT-031) cover?
This course covers Digital Innovation and Transformation through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 2 - 6 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Sales professionals and managers, Customer service managers and agents, Account managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Barcelona, Frankfurt, Dubai, Istanbul, Vienna, Paris, Geneva, Cape Town.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
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Choose an available date and venue, add your participants, and we will email a formal quotation for Generative AI for Sales and Customer Service to your business address.