Global Learning for Operational Leaders
Classroom
15 sessions
Scroll for more
Online / Live
15 sessions
Scroll for more
Introduction
Course overview
Fuel marketing and retail networks connect refineries and importers with millions of customers. Success depends on network planning, supply and logistics, pricing, non-fuel retail, customer experience, safety and compliance.
This Aractech course covers downstream market structures, fuel supply and distribution, retail network strategy, site operations, pricing and margin management, convenience retail, commercial and B2B fuel sales, digital customer experience and the transition to EV charging and alternative fuels.
Participants develop practical strategies for improving retail network performance.
What you will achieve
Learning objectives
- Understand downstream fuel market structures
- Plan fuel supply and distribution
- Develop retail network strategies
- Manage pricing, margins and non-fuel retail
- Improve site operations, safety and customer experience
- Adapt to EV charging and alternative fuels
Who should attend
Target audience
- Fuel marketing and retail managers
- Network planners
- Area and site managers
- Commercial and B2B sales staff
- Supply and logistics staff
- Strategy professionals
Methodology
Learning approach
- Industry case studies
- Network planning exercises
- Pricing workshops
- Site performance analysis
- Group presentations
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Downstream Markets
- Market structures
- Regulation and pricing regimes
- Competitive landscape
- Customer segments
- Coffee break
- Customer segments (continued)
- Trends
- Exercise: Market analysis
Day 2
Supply and Distribution
- Supply sources
- Terminals and depots
- Secondary distribution
- Inventory management
- Coffee break
- Inventory management (continued)
- Quality control
- Workshop: Distribution planning
Day 3
Retail Network Strategy
- Network planning
- Site selection
- Dealer and company-operated models
- Branding
- Coffee break
- Branding (continued)
- Investment decisions
- Exercise: Site evaluation
Day 4
Retail Operations
- Pricing and margins
- Convenience retail
- Loyalty and digital
- Safety and compliance
- Coffee break
- Safety and compliance (continued)
- Site performance KPIs
- Case study: Network turnaround
Day 5
Future of Fuel Retail
- EV charging
- Alternative fuels
- Commercial fleets
- Coffee break
- Commercial fleets (continued)
- Business model change
- Strategy
- Capstone: Retail strategy plan
FAQ
Frequently asked questions
What does Downstream Fuel Marketing and Retail Management (OG-069) cover?
This course covers Oil and Gas through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 16 - 20 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Fuel marketing and retail managers, Network planners, Area and site managers
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include London, Munich, Kuala lumpur, Amsterdam, Cape Town, Geneva, Barcelona, Madrid, Paris, Dubai.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
Send quick request
Send a fast enquiry about this course and the academy team will get back to you.
Get a quotation
Request a formal quotation
Choose an available date and venue, add your participants, and we will email a formal quotation for Downstream Fuel Marketing and Retail Management to your business address.