Classroom
14 sessionsOnline / Live
14 sessionsIntroduction
Course overview
Retail is being reshaped by e-commerce, mobile, data-driven personalisation, automation and new customer expectations. Retailers must integrate digital and physical channels to compete.
This Aractech course covers omnichannel strategy, digital customer journeys, retail data and personalisation, supply chain and inventory digitalisation, store technology, retail media, AI applications and transformation roadmaps.
What you will achieve
Learning objectives
- Develop omnichannel retail strategies
- Design digital customer journeys
- Use data and AI for personalisation
- Digitalise inventory and fulfilment
- Apply in-store technology
- Plan retail digital transformation
Who should attend
Target audience
- Retail managers and executives
- E-commerce managers
- Marketing and CRM professionals
- Supply chain managers
- IT managers in retail
- Category managers
Methodology
Learning approach
- Retail case studies
- Journey mapping
- Use-case workshops
- Group discussions
- Roadmap planning
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Retail Disruption
- Retail trends
- Customer expectations
- Omnichannel
- Coffee break
- Omnichannel (continued)
- Competitive landscape
- Exercise: Channel assessment
Day 2
Customer Journeys
- Digital journeys
- Mobile and apps
- Loyalty
- Coffee break
- Loyalty (continued)
- Personalisation
- Workshop: Journey map
Day 3
Data and AI
- Retail data
- Recommendation engines
- Pricing analytics
- Coffee break
- Pricing analytics (continued)
- Demand forecasting
- Case study: AI in retail
Day 4
Operations and Stores
- Inventory visibility
- Fulfilment models
- Store technology
- Coffee break
- Store technology (continued)
- Retail media
- Exercise: Fulfilment design
Day 5
Transformation
- Roadmap
- Organisation
- Change management
- Coffee break
- Change management (continued)
- Value measurement
- Capstone: Retail transformation plan
FAQ
Frequently asked questions
What does Digital Transformation in Retail (DIT-037) cover?
This course covers Digital Innovation and Transformation through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 2 - 6 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
Retail managers and executives, E-commerce managers, Marketing and CRM professionals
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include Rome, Kuala lumpur, Vienna, Barcelona, Cape Town, Frankfurt, Paris.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
Quick request
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Choose an available date and venue, add your participants, and we will email a formal quotation for Digital Transformation in Retail to your business address.
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