Global Learning for Operational Leaders
Course CWS-006
Crisis Communication: Managing Messages in High-Pressure Situations
In today’s fast-paced and interconnected world, effective communication during a crisis is critical to maintaining trust... The outline covers Introduction to Crisis Communication, Developing a Crisis Communication Plan,...
- 5 daysClassroom or online
- 14Upcoming dates
- 6Cities
- €1,978Fees from
Classroom
14 sessions
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Online / Live
14 sessions
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Introduction
Course overview
In today’s fast-paced and interconnected world, effective communication during a crisis is critical to maintaining trust, managing reputations, and ensuring public safety. This course equips participants with the tools to craft clear, timely, and empathetic messages, manage media interactions, and lead communication efforts under pressure. Whether you're in PR, corporate communications, or a leadership role, this course will prepare you to handle crises with confidence.
What you will achieve
Learning objectives
- Understand the fundamentals of crisis communication and its importance.
- Learn to develop a crisis communication plan and assemble a response team.
- Master techniques for crafting clear, empathetic, and actionable messages.
- Develop skills for managing media interactions and social media during a crisis.
- Gain confidence in leading communication efforts under high-pressure conditions.
Who should attend
Target audience
- PR and corporate communication professionals.
- Crisis management teams and business continuity planners.
- Leaders and executives responsible for organizational communication.
- Government and NGO officials managing public information during emergencies.
- Anyone involved in communication during high-stakes or crisis situations.
Methodology
Learning approach
- Lectures : Expert-led sessions on crisis communication principles and strategies.
- Case Studies : Analysis of real-world crisis communication successes and failures.
- Role-Playing : Simulated crisis scenarios to practice communication skills.
- Media Training : Techniques for handling interviews and press conferences.
- Templates and Tools : Access to crisis communication plans, checklists, and resources.
Complete course outline
Five focused days of learning and application
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Day 1
Introduction to Crisis Communication
- What is crisis communication? Key principles and challenges.
- Types of crises: Natural disasters, PR scandals, cyberattacks, and more.
- Coffee break
- Types of crises: Natural disasters, PR scandals, cyberattacks, and more. (continued)
- The role of communication in crisis management.
- Activity: Identifying potential crises in your organization.
Day 2
Developing a Crisis Communication Plan
- Key components of a crisis communication plan.
- Assembling and training a crisis communication team.
- Coffee break
- Assembling and training a crisis communication team. (continued)
- Identifying stakeholders and their communication needs.
- Activity: Drafting a crisis communication plan outline.
Day 3
Crafting Crisis Messages
- Principles of effective crisis messaging: Clarity, empathy, and actionability.
- Writing press releases, statements, and social media posts.
- Coffee break
- Writing press releases, statements, and social media posts. (continued)
- Adapting messages for different audiences and platforms.
- Activity: Writing a crisis message for a simulated scenario.
Day 4
Managing Media and Social Media
- Handling media inquiries and press conferences.
- Techniques for staying on message during interviews.
- Coffee break
- Techniques for staying on message during interviews. (continued)
- Managing social media during a crisis: Monitoring and responding.
- Activity: Role-playing a media interview and social media response.
Day 5
Leading Communication Efforts Under Pressure
- Managing stress and emotions during a crisis.
- Coordinating communication across teams and departments.
- Evaluating and learning from crisis communication efforts.
- Course wrap-up: Key takeaways and action plans for continued improvement.
- Coffee break
- Course wrap-up: Key takeaways and action plans for continued improvement. (continued)
- Additional Notes :
- Each day includes breaks and time for Q&A.
- Participants will receive a workbook with templates, checklists, and resources.
- A certificate of completion will be awarded at the end of the course.
Course FAQs
Questions about this course
What participants and training managers usually ask before booking Crisis Communication: Managing Messages in High-Pressure Situations. Can't find your answer?
What does Crisis Communication: Managing Messages in High-Pressure Situations (CWS-006) cover?
This course covers Communication and Writing Skills through a structured five-day outline focused on practical application, discussion, and implementation planning.
When is the next available session?
The next scheduled session starts on 9 - 13 November 2026. See the course schedules section for the available dates and delivery formats.
Who should attend this course?
PR and corporate communication professionals., Crisis management teams and business continuity planners., Leaders and executives responsible for organizational communication.
Is bilingual course delivery available?
Yes. All course materials and presentations are provided in English, while bilingual explanation and discussion support may be available depending on the selected location and trainer availability. For example, when attending a course in Istanbul, you may request a Turkish-speaking trainer to explain the English course content in Turkish. Arabic explanation support may also be requested at this location. Other languages are available in selected cities. You can choose your preferred language support as an optional preference during registration.
How can I register for a session?
Use any Register button next to the available course dates to open the participant registration page and submit your booking request for the selected session.
Is this course available online as well as classroom-based?
Check the course schedules section for currently published classroom and Online / Live sessions.
Where are classroom sessions delivered?
Current classroom venues include London, Istanbul, Barcelona, Rome, Geneva, Amsterdam.
How long is the training programme?
The programme runs for five days from 09:00 to 14:00, which gives 25 contact hours, including a daily 30-minute break (22.5 hours of instruction).
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